The Adidas breakup was not only a huge blow for Kanye West but also for the brand itself. What is Adidas going to do with its Yeezy shoes

Will Adidas Dump $1.3 BN Yeezys? Can You Still Get Your Hands on the Kanye West Yeezys?

Kanye West, who went on an antisemitic rant without a hint of fear in his eyes,
said on a podcast, “I can say antisemitic things, and Adidas can’t drop me. Now
what?”. This is how, despite the years, Adidas got into trouble for its
lackluster history, dating back to the 1930s. While the brand did eventually
drop off Ye after a week following his antisemitic rants, its resistance did not
go unnoticed. However, with a heavy heart and one billion dollars at stake,
Adidas decided to call off its deal with Kanye West
[https://netflixjunkie.com/netflix-news-after-the-exit-of-kanye-west-adidas-left-with-2-billion-dollar-gap-despite-making-40-million-in-sales-with-beyonces-deal/].

> We are calling on @adidas [https://twitter.com/adidas?ref_src=twsrc%5Etfw] to
> end its partnership with Ye, formerly known as Kanye West, due to his repeated
> antisemitic outbursts.
> 
> “I can say antisemitic things and Adidas can’t drop me. Now what?”
> 
> Adidas must answer Ye’s question. https://t.co/RR9KWSL3jX
> [https://t.co/RR9KWSL3jX] pic.twitter.com/q8Nz33YzOD [https://t.co/q8Nz33YzOD]
> 
> — Campaign Against Antisemitism (@antisemitism) October 20, 2022
> [https://twitter.com/antisemitism/status/1583098992346673153?ref_src=twsrc%5Etfw]



The sneaker Moghul is now left with a pile of Yeezy sneakers worth $1.3 BN. Will
Adidas win the ethical battle by donating and recycling its leftover Yeezy
stock? Or will it use the sneakers to make up for the dip in their money
mountain?


DID ADIDAS GET THE SHORTER END OF THE STICK AFTER THE KANYE WEST BREAKOFF?

Greek mythology speaks of Silenus Midas, a King rewarded by Dionysus with the
ability to turn everything he touched into gold. Ye at the surface possesses a
sprinkle of both the curse and blessing that Midas acquired. After Nike, the
Grammy-winning brought Adidas an estimated $1.8 billion dollar of grandeur and
glory annually. However, all that is left of this famous tale is shoes worth
billions sitting in a corner. Adidas’ new CEO also warned that the Yeezy enigma
can result in a loss ranging from $750 million to 1.3 billion for the company.

> Resellers knowing Yeezys slides and 350s and gonna go for 10k in 2 years after
> Kanye and adidas split pic.twitter.com/fvd8KFGp8T [https://t.co/fvd8KFGp8T]
> 
> — John (@iam_johnw) October 25, 2022
> [https://twitter.com/iam_johnw/status/1584905472401866758?ref_src=twsrc%5Etfw]



An expert in sustainable fashion offered a solution through Guardian
[https://www.theguardian.com/fashion/2023/feb/15/yeezy-sneakers-adidas-kanye-west-ye]
that the leftover Yeezys can be “recycled responsibly“. While it would bring
them applause, recycling the Yeezy shoes will result in little to no monetary
benefit.

ALSO READ:  From Being in Business With Adidas and Nike, to Now at Helm of His
Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy
[https://netflixjunkie.com/netflix-news-from-being-in-business-with-adidas-and-nike-to-now-at-helm-of-his-company-how-6-6-billion-worth-kanye-west-is-calling-shots-at-yeezy/]

Considering how the brand tested the waters by keeping Ye on the boat after his
antisemitic tweets, for their economic benefit, it seems unlikely.


WILL ADIDAS SELL YEEZYS AGAIN?

The stack of Yeezys originally worth $1.3 BN are probably worth more now,
considering that the rapper isn’t coming out with any new pieces. Even without
the price hike, the Yeezy sneakers can rack in more benefits for Adidas than its
deal with Beyoncé, which reportedly has not proved as fruitful as they thought
it would.

> Adidas really thought they could replicate Yeezy with Ivy Park🤣 there's only
> one Kanye West on the planet. pic.twitter.com/zmQVc60PSJ
> [https://t.co/zmQVc60PSJ]
> 
> — El Fatso (@FariMudzi) February 9, 2023
> [https://twitter.com/FariMudzi/status/1623777403452416003?ref_src=twsrc%5Etfw]



Experts claim that relaunching the Yeezys would give them a shot at “reclaiming
the narrative” if they chose to donate a part of the profits to Holocaust
survivors.

ALSO READ:  Despite Losing Out on Million Dollar Partnerships, Kanye West Still
Retains the Millionaire Tag, How Is He Still Worth $400?
[https://netflixjunkie.com/netflix-news-despite-losing-out-on-million-dollar-partnerships-kanye-west-still-retains-the-millionaire-tag-how-is-he-still-worth-400/]

This would prove to be a hit for Kanye West as well, owing to his 100% ownership
of the brand. Both Adidas and Kanye West can bring back Yeezys and the billions
that it entails by making “Holocaust memorial shoes“.

What do you think Adidas should do? Let us know in the comments below.

 

Aliza Siddiqui

Comment

Will Adidas Dump $1.3 BN Yeezys? Can You Still Get Your Hands on the Kanye West Yeezys? - Netflix Junkie

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Meet Aliza Siddiqui, a Hollywood News reporter at Netflix Junkie. Her love affair with Hollywood began with Anne Hathaway and The Princess Diaries, but it was the thrilling climax of Don’t Look Up that cemented her infatuation with the industry and its filmmaking. Aliza's journey into entertainment reporting began with her time at Otakukart, where she wrote over a thousand articles. Her writing style is cheeky and engaging, as seen in her report "Somewhat Alarmed," where she narrates Jimmy Kimmel's hilarious story of how Jason Bateman tricked him into gecko-sitting. Aliza's ultimate dream is to study and critique films that capture her imagination and the attention of movie-goers worldwide. When she is not busy binge-watching Sacha Baron Cohen movies and The Office, she loves to curl up with a weathered copy of a Khaled Hosseini or Indu Sundaresan book.

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Will Adidas Dump $1.3 BN Yeezys? Can You Still Get Your Hands on the Kanye West Yeezys? - netflix-junkie

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Kanye West, who went on an antisemitic rant without a hint of fear in his eyes, said on a podcast, “I can say antisemitic things, and Adidas can’t drop me. Now what?”. This is how, despite the years, Adidas got into trouble for its lackluster history, dating back to the 1930s. While the brand did eventually drop off Ye after a week following his antisemitic rants, its resistance did not go unnoticed. However, with a heavy heart and one billion dollars at stake, <a href="https://netflixjunkie.com/netflix-news-after-the-exit-of-kanye-west-adidas-left-with-2-billion-dollar-gap-despite-making-40-million-in-sales-with-beyonces-deal/">Adidas decided to call off its deal with Kanye West</a>.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
We are calling on <a href="https://twitter.com/adidas?ref_src=twsrc%5Etfw">@adidas</a> to end its partnership with Ye, formerly known as Kanye West, due to his repeated antisemitic outbursts.
“I can say antisemitic things and Adidas can’t drop me. Now what?”
Adidas must answer Ye’s question. <a href="https://t.co/RR9KWSL3jX">https://t.co/RR9KWSL3jX</a> <a href="https://t.co/q8Nz33YzOD">pic.twitter.com/q8Nz33YzOD</a>
&mdash; Campaign Against Antisemitism (@antisemitism) <a href="https://twitter.com/antisemitism/status/1583098992346673153?ref_src=twsrc%5Etfw">October 20, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The sneaker Moghul is now left with a pile of Yeezy sneakers worth $1.3 BN. Will Adidas win the ethical battle by donating and recycling its leftover Yeezy stock? Or will it use the sneakers to make up for the dip in their money mountain?
<h2>Did Adidas get the shorter end of the stick after the Kanye West breakoff?</h2>
Greek mythology speaks of Silenus Midas, a King rewarded by Dionysus with the ability to turn everything he touched into gold. Ye at the surface possesses a sprinkle of both the curse and blessing that Midas acquired. After Nike, the Grammy-winning brought Adidas an estimated $1.8 billion dollar of grandeur and glory annually. However, all that is left of this famous tale is shoes worth billions sitting in a corner. Adidas&#8217; new CEO also warned that the Yeezy enigma can result in a loss ranging from $750 million to 1.3 billion for the company.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Resellers knowing Yeezys slides and 350s and gonna go for 10k in 2 years after Kanye and adidas split <a href="https://t.co/fvd8KFGp8T">pic.twitter.com/fvd8KFGp8T</a>
&mdash; John (@iam_johnw) <a href="https://twitter.com/iam_johnw/status/1584905472401866758?ref_src=twsrc%5Etfw">October 25, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
An <a href="https://www.theguardian.com/fashion/2023/feb/15/yeezy-sneakers-adidas-kanye-west-ye" target="_blank" rel="noopener">expert in sustainable fashion offered a solution through Guardian</a> that the leftover Yeezys can be &#8220;recycled responsibly&#8220;. While it would bring them applause, recycling the Yeezy shoes will result in little to no monetary benefit.
ALSO READ:  <a href="https://netflixjunkie.com/netflix-news-from-being-in-business-with-adidas-and-nike-to-now-at-helm-of-his-company-how-6-6-billion-worth-kanye-west-is-calling-shots-at-yeezy/">From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy</a>
Considering how the brand tested the waters by keeping Ye on the boat after his antisemitic tweets, for their economic benefit, it seems unlikely.
<h2>Will Adidas sell Yeezys again?</h2>
The stack of Yeezys originally worth $1.3 BN are probably worth more now, considering that the rapper isn&#8217;t coming out with any new pieces. Even without the price hike, the Yeezy sneakers can rack in more benefits for Adidas than its deal with Beyoncé, which reportedly has not proved as fruitful as they thought it would.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Adidas really thought they could replicate Yeezy with Ivy Park🤣 there&#39;s only one Kanye West on the planet. <a href="https://t.co/zmQVc60PSJ">pic.twitter.com/zmQVc60PSJ</a>
&mdash; El Fatso (@FariMudzi) <a href="https://twitter.com/FariMudzi/status/1623777403452416003?ref_src=twsrc%5Etfw">February 9, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Experts claim that relaunching the Yeezys would give them a shot at &#8220;reclaiming the narrative&#8221; if they chose to donate a part of the profits to Holocaust survivors.
ALSO READ:  <a href="https://netflixjunkie.com/netflix-news-despite-losing-out-on-million-dollar-partnerships-kanye-west-still-retains-the-millionaire-tag-how-is-he-still-worth-400/">Despite Losing Out on Million Dollar Partnerships, Kanye West Still Retains the Millionaire Tag, How Is He Still Worth $400?</a>
This would prove to be a hit for Kanye West as well, owing to his 100% ownership of the brand. Both Adidas and Kanye West can bring back Yeezys and the billions that it entails by making &#8220;Holocaust memorial shoes&#8220;.
What do you think Adidas should do? Let us know in the comments below.
&nbsp;

Despite Losing Out on Million Dollar Partnerships, Kanye West Still Retains the
Millionaire Tag, How Is He Still Worth $400?

From Being in Business With Adidas and Nike, to Now at Helm of His Company, How
$6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

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The Adidas breakup was not only a huge blow for Kanye West but also for the brand itself. What is Adidas going to do with its Yeezy shoes?

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Will Adidas Dump $1.3 BN Yeezys? Can You Still Get Your Hands on the Kanye West Yeezys?

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