From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

Kanye West is a man of many talents. And while we can all laugh and be judgmental about his Instagram meltdowns, there is no denying that his craft is absolutely no joke. Just a couple of years back, Kanye West, now Ye, was in a debt of more than half a million, but the man was not crumbling. When Ye said he always counted on God, because “He’s done miracles on me” in No Child Left Behind, he was not kidding.

How the rapper managed to lay down the foundations of an iconic deal in hours on air is not short of a miracle. Kanye West, who is now on an Instagram rampage about how Adidas and Gap are stealing his designs, started off this journey with a debt of $53M.

How Kanye West brought Nike Air Yeezy to life in mid-air

It all started in 2007 when Kanye West was on a flight with the CEO of Nike, Mark Parker. Ye trusted himself and pulled out his sketchpad then and there and started making shoe designs without knowing where he was going with this. By the end of the flight, West had convinced Parker to let him design shoes. And soon after, the CEO arranged a meeting with the rapper and the designer behind the Air Jordans Tinker Hatfield. That is how the iconic Nike Air Yeezys came into being.

While the shoes were a hit, Kanye wanted royalty and Nike was not budging. Furthermore, the rapper said that his shoes were the only ones to leave the same impact as Air Jordans and that he should be treated like an athlete. He was famously quoted saying, “I go to the Garden and play one-on-NO-ONE. I’m a performance athlete” at the Hot 97’s The Angie Martinez Show.

This drift lead him to break with Nike in 2013 and join Adidas. At Adidas, Kanye now holds 15% on wholesale royalties. Additionally, he has 100% ownership of the Yeezy brand and the yearly marketing fee. However, the rapper says he won’t be renewing the deal with Adidas after 2026, and similarly with Gap. West accused both companies of copying his designs. In the near future, he said he would conquer the apparel industry on his own.

ALSO READWhen Kevin Durant Went All Awe for Kanye West After Watching ‘Jeen-Yuhs’ on Netflix

Do you think Kanye West will walk away from his partnership with Gap and Adidas? Let us know in the comments below.

13 thoughts on “From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

  1. Reply
    Lee Oswald
    September 19, 2022 at 6:19 am


  2. Reply
    September 19, 2022 at 2:12 pm

    Yes he will and he will succeed if he does!

  3. Reply
    September 19, 2022 at 11:32 pm

    Why not? Adidas and Gap would definitely leave if they were being treated unfairly as how they are treating Kanye. Kanye can and will do absolutely better with his Yeezy brand on his own. God will come through for him as always…

  4. Reply
    Javed f rager
    September 20, 2022 at 12:04 am

    Kanye’s influence is undeniable. The Yeezy brand has no competition right now even with all the athletes Nike and Adidas have on their roaster can’t compete because innovative ideas will always triumph all. all these people in charge shit don’t have slightest innovation in them just give it time yeezy will be the future

  5. Reply
    September 20, 2022 at 1:57 am

    Absolutey! Ye is brilliant! And he’s a great innovator. A true Gemini (like myself)! ♊️

  6. Reply
    Nwanko Steve
    September 20, 2022 at 2:43 am

    Ye is the realist so he can succeed any where. I support a pull out and a start of his brand produced by his company.
    I see him overtaking.

  7. Reply
    Kevin C
    September 20, 2022 at 5:30 am

    If you understand distribution deals, Nike and Adidas own shelf space at retail. Kanye would have to sell-thru volume to get the visibility and inventory orders that Nike & adidas command. Without their backing, he’ll have to rely more on underground and independent means. Not insurmountable, but there are visibility challenges. He’ll have to hire an agency or staff internally to do marketing and media campaigns. Expenses that Nike and Adidas were absorbing. Logistically they handled global distribution as well. Now he’ll have to host buyers who’ll buy volume or they’ll resell at a higher price point because they can’t scale. Not insurmountable, but a logistical challenge.

  8. Reply
    Errol shaw
    September 20, 2022 at 4:36 pm

    No , I don’t think he will walk away but work an arrangement with them, he his a smart business man.

  9. Reply
    Gayanne Spivey
    September 20, 2022 at 6:51 pm

    Yes, he will because yes, he can. They need him not the other way around. Ppl are fans of him the brand not the adidas and nike brands. The LeBron in street clothes he designed hisself. Hisself chose by Design rather than himself. These creations are of him, by him, from him. Different way of doing business. Ye way not your way, or his/her atypical template corporate pathway way.

  10. Reply
    September 20, 2022 at 9:11 pm

    I love how Ye don’t back down he stands his ground. If you back down,give in,change your course in life the world will try to tear you apart, and try to take away from you what you worked so hard to build.

  11. Reply
    September 20, 2022 at 9:39 pm

    Ye already walked away from Gap.

  12. Reply
    September 21, 2022 at 12:04 am

    Sometimes you have to take risks in life. I believe in Ye

  13. Reply
    Linda Hart
    September 21, 2022 at 12:52 am

    Good for him

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