When Ryan Reynolds starred as Deadpool in the X-Men films, fans loved him immediately and demanded a separate film starring Merc With A Mouth. Moreover, when the Canadian actor himself read the Deadpool comics, he became obsessed with it. He wanted to create the film so badly that he pitched it 11 times. Each time, the film got rejected. But how did the actor turn the tables?

When someone leaked the test footage of Deadpool, fans went crazy over it. They campaigned to make the film starring the 46-year-old actor. However, no one except Fox decided to take the risk on one condition, as pointed out by Twitter user Brian O’Connor. The studio agreed to pay $37M as the lowest budget to make the film. Although it seemed impossible to make an entire film on the lowest budget as this, Reynolds made it possible with his brilliantly creative marketing tricks.

The actor made a plan to create the film and advertise it as well. First, he decided to make the audience make emotionally connected to Deadpool. How did he do it? He used low-cost social media and invited guests to his advertisements. He showed the character as valuable yet vulnerable. As soon as the film hit the theaters, Reynolds became anxious to see if his marketing tricks worked.

Surprisingly, Deadpool became the highest-grossing R-rated film of all time. The film earned $783M and broke the record. It turned out one does not need a big budget. They need the right tricks to make things work.

After the film became a success, fans could not get enough of it. Now, Reynolds is working on the third and the last installment of the Deadpool franchise.

Ryan Reynolds is getting ready to play Deadpool for the last time

By bringing the Australian actor, Hugh Jackman, to reprise his role as Wolverine; Reynolds is coming back in Deadpool 3. The film is scheduled to hit the theaters on the 8th of November, 2024. Both actors are training for their respective roles in the movie.

The Crown star, Emma Corrin, is also going to be a part of the film as a villain. A fan-favorite character from the X-Man movie is also making a return. While fans are excited to see the duo on screen together, they can not keep their calm.

What are your thoughts about Reynolds’ marketing skills? Let us know in the comments.