Anna is not the only one worried about a hit to her personal. Read this article about Inventing Anna and what it tells us about personal brand.

Inventing Anna Makes Us Increasingly Aware of the Importance of Personal Brand in the Internet Culture

Inventing Anna Makes Us Increasingly Aware of the Importance of Personal Brand in the Internet Culture - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Inventing Anna Makes Us Increasingly Aware of the Importance of Personal Brand in the Internet Culture - netflix-junkie

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Netflix has cracked the secret code. The best way to rake up numbers and ratings is to keep churning out true crime shows. Right after Tinder Swindler, the platform dropped Inventing Anna, based on the true story of a charming young woman Anna Delvey. Anna poses as a German heiress with incredible net worth, and under the guise of it swindles Manhattan&#8217;s elites. 
Viewers have been obsessed with the show. So much so that Inventing Anna is the top English language show on the streamer. But why the craze? Because we all see ourselves in her and we want to become like her. A successful grifter? No. But to invent our own version of Anna that is successful and smart. 
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-inventing-anna-becomes-netflixs-most-watched-english-language-show/">Inventing Anna Becomes Netflix’s Most Watched English Language Show</a>
<h2>Every single character in Inventing Anna is building their own brand </h2>
<img loading="lazy" class="aligncenter size-full wp-image-18271 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/02/inventing-anna-1.jpg" alt="" width="1280" height="640" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/02/inventing-anna-1.jpg 1280w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/02/inventing-anna-1-300x150.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/02/inventing-anna-1-1024x512.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/02/inventing-anna-1-768x384.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" />
<a href="https://netflixjunkie.com/tag/anna-delvey/">Anna Delvey</a> knew what worked in this superficial internet culture. You don&#8217;t need a degree, a strategy, or even funding to have a business. You need a personal brand and manipulative skills. We see Anna holding on to her personal brand despite being on trial on charges of fraud. She asks for new clothes to stand in front of the judge and even demands Vivian avail the VIP services if she wants her story. 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Inventing Anna | Official Trailer | Netflix" width="1170" height="658" src="https://www.youtube.com/embed/65xa8TG2G8o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
Pregnant journalist Vivian is desperate to revive her brand value after she reported a fake story. Bloomberg rescinded their offer, and she was sent to the Serbia of journalism. She manipulates Anna to spill her story in exchange for fame. Anna&#8217;s boyfriend Chase invented an immigration story because he knew investors love a story. Anna&#8217;s lawyer took up her case because he wanted to be taken seriously by the legal elites. He didn&#8217;t just want to be a WeWork lawyer. 
Networking and having the right brand friends in your circle can scale up your brand value. Case in point, Anna befriending Kacy Duke and Taila Mally. Their friendships lend credibility to her brand, as you will witness in <a href="https://netflixjunkie.com/tag/inventing-anna/">Inventing Anna</a>. 
We are guilty of<a href="https://www.netflix.com/in/title/81008305"> Inventing</a> our Annas in real life, whether on LinkedIn or Instagram. What do you think about this little insight? Let us know in the comments!
ALSO READ: <a href="https://netflixjunkie.com/inventing-anna-anna-delvey-fires-back-at-ex-friend-rachel-deloache-williams-calls-her-a-hypocrite/">Inventing Anna: Anna Delvey Fires Back at Ex-friend Rachel DeLoache Williams – Calls Her a Hypocrite</a>

Inventing Anna: Anna Delvey Fires Back at Ex-friend Rachel DeLoache Williams –
Calls Her a Hypocrite

Inventing Anna Becomes Netflix’s Most Watched English Language Show

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Srabani Biswas

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Inventing Anna Makes Us Increasingly Aware of the Importance of Personal Brand in the Internet Culture

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