After a Short Break, Is Adidas Patching Up With Kanye West Again?

Published 02/21/2023, 9:30 AM EST

via Imago

Breakups come at a cost of lots of emotional and psychological damage. And if it is a business deal, the financial problems also add up to make up the entire hamper. None more than Adidas would perhaps understand this as of now. Notably, ever since the sportswear company parted its ways with Ye, formerly known as Kanye West, it is going through the same.

It is a fact well known that the sports shoes and accessories selling company dreams of selling every day. Sports enthusiasts would also agree that Adidas depended a little too much on its Yeezy line. A line that was successfully helmed by Kanye West. And when the German company decided to cut the ties with Ye; they probably knew everything that would be at stake.

via Getty

Just a little time later, when the experts raised the million-dollar question- what Adidas will do with all the Yeezy footwear? The most they could do is hold the rhetoric on a speculative note. But now, it seems like Adidas has perhaps come up with a solution. They are reportedly working towards “winning” the Mercy singer back to take care of all the Yeezy Merchandise. However, everything is up in the air right now, a flying rumor.

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Notably, as the entertainment outlet RapTV posted acquainted Twitteratis with this piece of information, many media persons reacted.

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People give their two cents on this ongoing rumor of Adidas re-establishing its relationship with Kanye West

As the rumor came upfront and picked up the trend, artists such as Lisa May commented, “they need him, lol.” 

https://twitter.com/LisaMayOfficial/status/1627689493821112320?s=20

Furthermore, an entertainment journalist going by the name Muto also commented in the favor of ‘Yeezus,’ stating, “Dancing to the gallery of antisemitism must be bad for business after all.” 

You can have a look at a few more tweets below.

 

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What are your thoughts about it, though? Do you think Adidas is going in the right direction? Do let us know in the comment section below.

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Prithvi Shah

841 articles

Prithvi Shah is an entertainment writer at Netflix Junkie and has contributed over 650 articles. Having an English major, she has built expertise in journalistic writing, story writing, and reviewing. In her stint of over a year at NJ, Prithvi has developed a good understanding of putting forward a balanced and unbiased perspective without hurting the sentiments of millions of fans and readers across the globe.

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