Adidas seems to be moving on from Kanye West. Ye become one of the most successful non-sport collaborators with a sports brand back then. His name managed to make people stand in a queue to buy his Yeezy shoes. Together, both Ye and Adidas managed to earn millions throughout their decade-long business partnership.

While Ye has always been a controversial figure, people appreciated his practicing freedom of speech. But he soon started attacking the company’s employees, even attacking them for stealing ideas. Even that was forgiven to a point, but the meltdown began when the Gold Digger artist went on a social media rant. Now that they have separated, the sports brand is set to launch their own Yeezy shoes but without Ye.

How Adidas plans to continue selling Yeezy shoes without Kanye West

While Kanye West is known for his music, the artist made the majority of his earnings from his collaborations with fashion brands. According to We Got This Covered, his former business partner Adidas is now set to launch and sell his shoes. CFO Harm Ohlmeyer clarified that they remain sole owners of the shoe designs and can continue minting money without Ye. Considering their rights, they could start selling the shoes as early as 2023.

SPLY-350 is a trademark application that the company filed back in 2016 for the Yeezy name. Buyers can expect the same neutral-toned color and aesthetic of Ye’s original idea but under the label SPLY-350. The Adidas 350 V2 Granite design is expected to be priced at $230 USD. Back when the partnership was still intact, Ye would earn as much as $220 million annually. While the brand did try to continue their relations through discussion, it became impossible after Ye’s anti-Semitic comment.

Being a German company, they could not avoid his “Deathcon 3 to Jewish people” comment. Ye lost partnerships with Balenciaga and GAP as well. Not that it stopped him from changing his opinions. If anything, he has now started praising Hitler publicly. Adidas claimed that the company suffered an impact of nearly 250 million euros due to Ye’s exit. Regardless, they did not change their policies and ended ties with the artist.

What do you think of Adidas’ move to continue without Ye? Comment your thoughts.