Netflix has dropped the official trailer for Gwyneth Paltrow’s Sex, Love and Goop and, well, seems like there is a lot to look forward to. The documentary series is set to be released on the 21st of October.

With the positive reviews, The Goop Lab has received for working against the stigmatization of sexuality, Sex, Love, and Goop takes the game to the next level.

What is goop?

In 2007, Peter Arnell joked about how “successful internet companies have double o’s in their name” and Gwyneth Paltrow decided to launch goop. goop was simply a play on Arnell’s joke and Gwyneth’s initials, G-P. The company started out as a weekly newsletter. Now, Paltrow’s wellness and lifestyle brand is large enough to have a second self-produced documentary on Netflix.

The newsletter contained Paltrow’s recommendations for workouts, diets, and recipes. The brand slowly gained popularity due to Gwyneth’s role in Iron Man, for which she is best known now. Subsequently, there was a goop website, podcast, magazine, branded products, treatments, health summits, a lot- and we mean, a lot- of stores, and finally, the Goop Lab, followed by Sex, Love, and Goop.

The journey was, of course, not easy.

The Goop Lab

The Goop Lab was the first Goop documentary Netflix had released. It was a 6 episode documentary series that covered everything from psychedelic drugs to female sexuality, anti-aging to cold therapy. While the audience has opposing views on the portrayal of these practices as facts, the series was collectively praised for its positive outlook on women’s issues.

Sex, Love and Goop

Darshana, an erotic coach, says that the Goop team “offer a place to be sexual and not have that be a shameful thing.”

To improve upon the backlash it received with The Goop Lab, the creators have roped in a number of health gurus and relationship professionals. Sex, Love, and Goop includes a somatic sexologist, an erotic wholeness coach, an intimacy coach, and a number of relationship experts.

Will you be watching this show when it releases in just under two weeks?