Netflix Documentary on ‘Abercrombie & Fitch’ – What Is the History of This Famous Brand and the Underlying Controversy?

Netflix Documentary on ‘Abercrombie & Fitch’ – What Is the History of This Famous Brand and the Underlying Controversy?

We are just three months into 2022, and Netflix has already released some banger of films and series. In just a few months, Netflix has given the world, The Adam Project, Windfall, and Black Crab among many others. Not only fiction, but the streaming also keeps the audience informed by releasing documentaries almost every other month. So, it is no surprise that the streamer has a new documentary, White Hot: The Rise & Fall of Abercrombie & Fitch, releasing soon.

Let us see what this new documentary is all about.

Netflix Abercrombie & Fitch documentary

Netflix’s schedule for April releases is already looking to be the streaming site’s best so far. And recently, in a Twitter post, they announced a new documentary about the “near”-luxurious American brand Abercrombie & Fitch.

The title for the new documentary as announced through the post is White Hot: The Rise & Fall of Abercrombie & Fitch. Netflix has slated an April 19th release date for the documentary.

The fascinating thing about a documentary like this is that it will almost certainly elicit some nostalgia among Netflix customers. This is a story with a lot of narrative threads running through it, including consumerism, teen fads, exploiting sex to market a product, and the demise of the American shopping mall. With the latter coinciding with Abercrombie’s recent troubles.

ALSO READ: Peyton List and Jacob Bertrand Confirm Dating Rumors: Another Cobra Kai–Miyagi Do Love Affair Blooms

Highly acclaimed and talented director Alison Klayman directs the film. Klayman is best known for her award-winning documentary, Ai Weiwei: Never Sorry.

But she has also made a number of other documentaries, including Take Your Pills, which premiered on Netflix in 2018. Jagged, a documentary on musician Alanis Morissette is also in her resume. The Brink, 11/8/16, and The 100 Years Show are among her previous endeavors.

Abercrombie & Fitch—A history full of controversy

Abercrombie & Fitch Co. has gone through various transformations during its history, beginning as an outdoor and hunting store before becoming a cultural apparel paradise for teenagers in the 1990s and early 2000s.

Customers drifted away from the previously successful apparel line in the 2000s and 2010s due to shifting public attention, controversy, and litigation.

Asian Americans chastised the company in 2002 after graphics on T-shirts depicting stereotypes of Asians. The corporation responded by removing the items from their shelves.

Moreover, the brand was (still is) accused of using explicit images in ad campaigns to catch the attention of the population.

It is a great topic for a documentary, and who better than Netflix itself to produce such interesting content?

Are you excited about White Hot: The Rise & Fall of Abercrombie & Fitch‘s release? Let us know in the comments below.

Leave a Reply

Your email address will not be published. Required fields are marked *