For the last few months, Justin Bieber has been sporting clothes from his brand, The House of Drew, wherever he goes. Fans might have noticed the trademarked Drew in at least one of the pieces adored by the pop sensation. We all know that celebrity endorsement has become one of the vital parts of marketing in the fashion world. Well, who else would be better to promote his clothing brand than the superstar himself?

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Meanwhile, the Canadian singer has long been associated with luxury brands, promoting their products, since he is one of the most popular faces of Gen-Z and people follow him in their everyday lives. The Grammy winner has collaborated with several international businesses and brands, including Adidas and Calvin Klein. However, this time one of the most famous clothing brands, H&M, disappointed the musician by using his name without his consent.

Justin Bieber asks fans to disown the new clothing collection by H&M

Justin Bieber recently took it on his social network to share the news about the new clothing line of H&M. He accused the international brand of making the sweatshirts, T-shirts and hoodies featuring his face and name without his approval.

“I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval,” posted the 28-year-old artist. While he asked his fans to not buy any of the products that uses his name.

He continued to call the latest collection “trash” in his second post and insisted that he hasn’t approved any of it. However, a representative for H&M recently told Good Morning America in a statement that they followed proper approval procedures with their latest collection like with any licensed product they sell.

According to the social media posts, the Stuck With U singer is depicted in a painted canvas tote bag. Meanwhile, there is an oversized pink hoodie listed on the online store of H&M. It also includes the lyrics “I miss you more than life” from Justin’s song Ghost.

What do you think? Is it a misunderstanding between the singer and the brand or did H&M really create this line without Bieber’s consent? Tell us your views in the comment section.