Georgina Rodriguez ventured into the world of Netflix with her own show, I Am Georgina, with a bang. It is not just the content of the show that caught people’s attention recently, but the ingenious marketing strategy by the influencer model. Recent reports revealed that her unconventional approach left everyone amazed. Netflix’s marketing team took an entire billboard to promote her show. What happened next took the internet by storm. 

In order to create a buzz around her show, they erected a massive billboard in Madrid. The team boldly dismantled the billboard and repurposed its materials to create 200 exquisite handbags. They then gave these luxurious bags away for free as part of the promotional campaign. All the fans had to do to obtain one of these bags was to share a picture of the billboard on Twitter.

This extravagant feat shows some very innovative thinking. By turning a traditional advertising medium into a desirable fashion accessory, the marketing team managed to generate a lot of fun engagement. The fusion of fashion, social media, and entertainment not only drew attention to the show but also created a unique and memorable experience for fans. 

What makes the whole feat even more special is Rodriguez’s well-known obsession with handbags. What better way to market the upcoming documentary?

This feat by Netflix will help the mother of six create a fanbase, but this time, more on her own.

Second season of Georgina Rodriguez’s show aims to garner fanbase outside of Cristiano Ronaldo’s fans

The masses know Rodriguez as Cristiano Ronaldo’s girlfriend but the show I Am Georgina aims to change that. It recently released its second season. Premiering in January 2022, the first season delved into Georgina’s life as a model, mother, influencer, and businesswoman. It is similar to the immensely popular show The Kardashians. Though some fans didn’t enjoy the show, it managed to stay afloat due to Ronaldo’s vast fan base. But the marketing strategy employed this time around signals a shift. 

Some fans called out the show to be shallow and lacking depth. The football star’s fan following could have played a role in the renewal for a second season, which premiered on March 24, 2023. Maybe this time around, the marketing will garner a positive fan base of her own.

What do you think of this ingenious marketing strategy? Let us know in the comments.