The demise of fashion designer Virgil Abloh two years back shook everyone to the core in the industry. From the Hadid sisters to the Kardashians, the artistic director of Louis Vuitton was dear to everyone. Industry giants, including Ryan Reynolds and Blake Lively, were not trailing either. The couple went for an outing in streetwear clothes to pay tribute to Abloh, a few days after he passed away.

The couple chose a rather subtle way to honor the inspirational fashion designer. Two years following that, a member of the Deadpool actor’s favorite K-pop band has become an integral part of the fashion house.

Stray Kids’ star making an entry into Louis Vuitton 

From the Deadpool actor walking in Abloh’s Off-White trainers to Louis Vuitton gifting an expensive handbag to his wife, their investment in the brand is no secret. And now, a member of Reynold’s favorite K-pop band has also made his way into playing an essential role in the leading international fashion house. Louis Vuitton recently made an announcement confirming their new house ambassador. They posted a picture of the Stray Kids’ star, Felix, who was dressed in Louis Vuitton merchandise from top to bottom. 

The creative director, Nicolas Ghesquière, said in a statement that he is “thrilled that Felix is joining Louis Vuitton.” However, this is not the first time Felix associated himself with LV. On 29th April, LV invited Felix as a special guest in its women’s pre-fall show in Seoul. He flaunted an LV Bubble Damier Trucker Jacket in his recent show for Stray Kids 5-STAR Dome Tour 2023 in Japan. With that being said, it is understandable why the K-pop sensation is an ideal choice for the new Louis Vuitton house ambassador.

Apart from achieving milestones in the fashion industry, Stray Kids is also taking over the K-pop industry with their charm and chartbuster hits.

The band is spreading its influence all over the world

Initially, a group of nine, Stray Kids, is a popular South Korean boy band that consists of eight members. Owned by JYP Entertainment, this group has won over 50 awards in just five years. Giving neck-to-neck competition to all the big players in the K-Pop industry, including BTS, SEVENTEEN, and TXT, this young group of pop stars became the first one to cross 5 million pre-order albums.  

Their latest album, ‘5 Star’, maintained its position on the Billboard 200 chart for eight weeks, which is a record in itself. With their upcoming project, which will probably feature the Japanese sensation, Lisa, the boy band is likely to break yet another record. From music to fashion, it is safe to say that the Stray Kids’ influence is spreading all over the world. 

What are your thoughts about Felix joining LV as a house ambassador? Let us know in the comments.