Why Are the Oscar Awards So Prestigious?
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HOLLYWOOD, CALIFORNIA – MARCH 12: In this handout photo provided by A.M.P.A.S., Oscar statuettes are seen backstage during the 95th Annual Academy Awards on March 12, 2023 in Hollywood, California. (Photo by Al Seib/A.M.P.A.S. via Getty Images)
Since 1929, the Oscars have been seen as a huge mark of recognition in the world of cinema. Every year, filmmakers, actors, and industry professionals eagerly anticipate the announcement of the ceremony’s nominees and the starry night. While the world tunes in to celebrate the finest achievements in film, not everyone seems to grasp just how prestigious an Oscar can be.
Apart from the whammy of industry recognition, historical legacy, career implications, and media attention, winning an Oscar can take an actor’s status to a whole different level within the film industry.
What factors contribute to the perception that winning an Oscar elevates a star’s career to a higher level in the film industry?
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To most of the world, winning an Oscar might seem like the biggest achievement for their favorite stars. But it is far more than just that. After bagging an Oscar, an actor’s name would be etched in film history. However, it also meant their peers had acknowledged their skills. While the award brings recognition in the industry, the winner is put in the spotlight and shown off to a much bigger audience.
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Guillermo del Toro poses backstage with the Oscar for Animated Feature Film during the live ABC telecast of the 95th Oscars at Dolby Theatre at Ovation Hollywood on Sunday, March 12, 2023. PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xA.M.P.A.S.x 34494-315PLX
Although the heightened exposure might have been good for their careers, it also brought less privacy into the Oscar winners’ lives. However, the career opportunities and the financial benefits might be good enough to overlook that detail. By winning an Oscar, a star’s career can be taken to new heights. It could be filled with increased recognition, solidifying their legacy and earning industry respect.
With winning an Oscar being a sign of an actor making it in Hollywood, it has become something of an aspiration for the younger generation to achieve.
How does the aspiration for an Academy Award impact the goals and aspirations of amateur actors and actresses in the film industry?
The pressure of earning an Oscar can get to anyone. For young actors, the award serves as something to strive toward. To most stars, holding the golden statue might be their “I made it” moment. However, others make it their motivation to work harder. From exploring their range to taking on challenging roles, the dream of an Academy Award could just get an actor to bring out their best and try their hardest.
By working so hard, the stars push themselves to excel and constantly strive to give their fans award-worthy performances. While it might put immense pressure on them, it also helps shape the trajectory of their career. Moreover, an Oscar can be a source of inspiration and validation. It can also help reinforce an actor’s belief in their abilities after years of challenges and setbacks.
How did the establishment of the Academy Awards in 1926 serve as a response to the potential organization of Hollywood workers and the looming threat of labor unions?
In 1926, the establishment of the Academy Awards was seen as a strategic response to the potential organization of Hollywood staff and the threat of labor unions. Back then, the industry was expanding very quickly, which led to workers demanding better pay and working conditions. Hollywood executives who had heard about the potential threat chose to address the workers in hopes of keeping their hold.
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HOLLYWOOD, CA – MARCH 12: An Oscar statue is seen on the “Champagne Carpet” of the 95th Academy Awards at the Dolby Theater on March 12, 2023 in Hollywood, California. (Robert Gauthier / Los Angeles Times via Getty Images)
They came up with the Academy Awards to foster camaraderie and solidarity among people in the industry. It also took the attention away from the ongoing labor issues. The establishment of the Academy Awards ended up serving as an orchestrated response to the growing power of Hollywood workers, helping to maintain the status quo and preserve the interests of studio executives.
Over the years, the award show has evolved time and time again. However, now, in 2024, the world seems to be seeing a more political side to the Oscars.
In what ways has the Oscars evolved from being solely an acknowledgment of artistic achievement to a platform where political strategies and campaigning play a crucial role?
As Stephen Follows, a film industry analyst, notes, “Winning an Oscar has always been part skill, part campaigning.” Although bagging an Oscar might require a lot more than just an exceptional performance from an actor, it also involves a ton of strategic campaigning and public relations to influence voters for support. That is why more and more stars seem to be using their acceptance speeches to talk about social and political issues.
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HOLLYWOOD, CA – MARCH 12: Oscar statues, backstage at the 95th Academy Awards at the Dolby Theatre on March 12, 2023 in Hollywood, California. (Robert Gauthier / Los Angeles Times via Getty Images)
Ever since its inception, the Oscars have continually evolved. However, recently, it has taken a turn from being about the acknowledgment of an actor’s skill. Instead, it has now become a platform where political strategies have begun to play a rather crucial role. A lot of things can be attributed to this sudden shift. However, the ever-evolving film landscape and changes in societal behaviors have played a big part.
With the rise of streaming platforms like Netflix garnering significant Oscar nominations, how has the traditional campaigning and marketing landscape shifted?
Thanks to platforms like Netflix, traditional campaigning and marketing for the Oscars has seen a drastic shift. Earning an Academy Award once involved an awards campaign, with screenings, industry events, and targeted marketing efforts. However, that is not the case anymore. With streaming platforms, the world has bypassed the theatrical release requirement.
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This approach democratized access to Oscar contention by letting smaller, independent films reach a larger audience. However, it has also diminished the once formidable contenders of Hollywood. With Netflix stars taking the lead in recent years and winning the Golden Lady, it will be interesting to see who bags the same this year with a total of 18 nods.
What role do these nominations play in influencing industry perceptions and collaborations, particularly in the context of Netflix’s upfront payment system?
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By being acknowledged by the Academy Awards recently, Netflix has managed to improve its credibility with its viewers. After landing 150 nominations and bagging 22 wins, the streamer proved that its content is worthy of Oscar recognition. In turn, it also enhances its reputation as a serious competitor in the film industry.
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HOLLYWOOD, CA – JULY 14: General views of the Netflix Hollywood campus on Vine amid the historic joint WGA & SAG-AFTRA writers and actors strike on July 14, 2023 in Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images)
The recognition and the success of Netflix’s films at the Oscars not only brought in collaborations. However, it also put the streamer on the map. After all, with Ryan Reynolds, Jennifer Aniston, Adam Sandler, and more already locked in with the streamer, their upfront payment system could only further incentivize more directors and actors to jump ship.
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Why do you think the Academy Awards are the most prestigious awards ceremony in the film industry? Let us know in the comments below.
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