Ryan Reynolds is best known for suiting up as Deadpool, Marvel’s wisecracking, regenerating anti-hero, but when he is not out quipping his way through a fight scene, he is flexing his real superpower—his business brain. While acting is his bread and butter, Reynolds has the marketing brain cells that can easily even the biggest heavyweights to shame. Now, after making his messianic entry to the box office this year, he is bringing his Midas touch to the Inc. 5000 conference as one of its headline speakers.

For fans more interested in his business savvy than his superhero antics, here is the scoop on what to expect from his appearance.

Inc. 5000 just dropped the lineup for their upcoming conference and gala in Palm Desert, California, from October 16-18, and it is going to be a star-studded affair. The event has a calendar packed with dynamic panels, fun activations, wellness activities, a buzzing marketplace, happy hours, parties, and more. But the cherry on top? Ryan Reynolds, MNTN's Chief Creative Officer, will be there, alongside other A-list names.

Friends star and Homecourt founder, Courteney Cox, is also on the speaker roster, along with actor, producer, and comedian Lisa Ann Walter. Powerhouse entrepreneur and CEO of Sweet July Ayesha Curry, Sweetgreen co-founder Nicolas Jammet, Rebel Beverage Labs’ founder Todd Carmichael, Half Baked Harvest’s founder Tieghan Gerard, and Therify co-founder James Edward Murray are all set to share their insights too among many others.

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Fresh off Reynolds' crowd-wowing appearance at the Fast Company Innovation Festival, this conference is gearing up to be another hit. For those who missed it, here is a quick recap of what he shared.

According to Inc.com, last week’s Fast Company Innovation Festival in New York brought out big-name CEOs like Microsoft’s Satya Nadella, Expedia’s Ariane Gorin, and Netflix’s Ted Sarandos. But one non-CEO stole the spotlight: Ryan Reynolds. While he has built his own empire, Reynolds still credits the biggest lesson of his life to producing the first Deadpool film, despite releasing the biggest R-rated films of all time this year.

Reflecting on the film’s $58 million budget, which he called “minuscule for a comic book movie,” Reynolds emphasized how constraints can fuel creativity. In a pre-festival interview, he praised the power of making big moves with smaller resources as it prompts everyone to brainstorm more, and this no-nonsense wisdom is exactly what makes him such a refreshing force beyond the world of cinema.

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