Ryan Reynolds has made a name for himself beyond his profession as an actor. By making savvy investments and flourishing entrepreneurial undertakings, the actor has earned the moniker of a business mastermind over the years. After founding and putting resources into several businesses, Reynolds has now taken a proactive step to merge two businesses he owns, with one being  Alpine. 

Reynolds and his Wrexham AFC co-owner, Rob McElhenney, share a 24% stake in the $1.4 Billion worth Alpine. Recently, Reynolds shared an advertisement announcing the integration of Alpine with another multi-millionaire enterprise. 

Ryan Reynolds orchestrated the collaboration of two of his enterprises

Ryan Reynolds dropped an advertisement on his YouTube channel where he announced the collaboration of Alpine with the  $234.52 million connected TV performance marketing platform MNTN. The promo starts with the display of a sports car with a catchphrase saying, “High-performance racing meets high-performance TV”. However, soon the camera zoomed out, and it turned out that it was not a real car. Reynolds hilariously asked, “the real car will be bigger, right?”. 

Putting a funny spin on his business ventures is a trademark of Ryan Reynolds that has been a constant in all of his promotional videos. This particular approach has proven to be one of his highly beneficial strategies, as it never fails to draw people’s attention. Earlier this month, Reynolds dropped another entertaining advertisement for his newest owned brand, MNTN. The advertisement received a lot of attention from fans for a very special reason.

Reynolds managed to pull in a popular DC star for his MNTN promotional video, which caused a stir across the web. 

When Marvel and DC came together for an MNTN advertisement

Ryan Reynolds is the newest addition to the Marvel Cinema and will be making its debut to the universe with his upcoming Deadpool 3. Months before its release, Reynolds managed to collaborate with popular DC actor, Grant Gustin who played the Flash. They both appeared together for an advertisement for MNTN, where Gustin explained the use and benefits of the performance marketing platform. Months before the MNTN advertisement, Reynolds churned out his ultimate diss at pumpkin spice latte.

Reynolds, while promoting his liquor brand, Aviation Gin, left no room for doubt regarding his annoyance with America’s obsession with the caffeinated drink during the fall. This led to a hilarious advertisement for Aviation Gin. This strategy seems to be recurrent in all of Reynolds’ ventures. Nonetheless, given the rapid expansion of his business empire, it appears that the effort he channels into adding an entertainment element to his ads and promotions is paying off. 

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