The world of fashion is fast-paced, and trends just come and go like fleeting whispers. While celebrities help to promote them, there are some who have ventured into the world of fashion themselves. The most successful ones hail from the Kardashian-Jenner clan. While Kylie Jenner became the youngest self-made billionaire back in 2019, Kim Kardashian is one too. However, now it seems it is time for her co-founded brand SKIMS to take over the world of lingerie.

SKIMS has managed to rep in a large fan base. And now, the brainchild of the multi-talented entrepreneur and fashion icon has ignited a revolution with new funding, even surpassing the pink of the industry. 

SKIMS to bring a nude revolution to a pink-dominated industry 

SKIMS has risen like a phoenix from the ashes to reshape the lingerie landscape. Every other day, TikTok is full of women singing praises of the brand, and some even crediting it for saving their life. 4 years after its inception, the brand has recently raised funding of $270 million, as reported by The New York Times. This, in turn, has increased the company’s valuation to $4 billion. Asset manager Wellington Management led the funding along with Greenoaks Capital Partners, D1 Capital Partners, and Imaginary Ventures.

The recent infusion has not only staggered the valuation of the brand but has also made it possible to catapult itself into Victoria’s Secret territory. This is so, since the $4 billion valuation will make the brand twice as valuable as Victoria’s Secret. The legacy retailer saw a drop of 6% last year to $6.3 billion.  

Notably, Kardashian holds the highest individual share in the company with her ex-husband Kanye West having a 5% stake. Hence, the socialite and businesswoman is looking forward to a major growth in her net worth as her brand’s value increases.

While the brand seems to be on the path of replacing the ‘pink’ with the ‘nudes’ in the lingerie industry, how did it come into being?

Kim Kardashian’s quest for nude lingerie birthed SKIMS

The reality star turned entrepreneur struggled to find shapewear that matched her olive skin tone as a teenager. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub,” she shared with Time Magazine while gracing the cover for 100 Most Influential Companies. Kardashian wanted to have an inclusive brand that offered different colors and sizes. And hence, SKIMS came into being along with Emma Grede and Jens Grade. 

This is perhaps the reason why SKIMS has seen a meteoric ascent with its inclusivity and body-positivity approach. So far, the brand has redefined beauty norms with its ad campaigns and emerged as a beacon of empowerment. SKIMS now aims to move forward with physical retail stores and tap the market of men’s wear after having a loyal consumer base among women. 

What do you think about SKIMS’ valuation of $4 billion? Do you think it will bring the nude revolution in the pink-dominated industry? Let us know in the comments below.