Courteney Cox is not too different from Monica Geller, and her commitment to beautifying and upkeeping homes is a clear reflection of that. The actress stepped foot into the entrepreneurial world with something she was truly passionate about. Her brand Homecourt has been making waves ever since its launch, with its refined surface cleaners, dish soaps, and a lineup of products designed to elevate the comfort of homes. To make the holiday seasons even more comforting, Cox has recently unveiled another exciting launch.

The holiday season is all about bringing families together at home. And Cox’s latest launch promises to fill those moments with an extra layer of comforting warmth.

Courteney Cox launches a limited-edition collection to make Christmas memorable 

Courtney Cox’s latest launch aimed to bring holiday joy to every corner of the world, even in parts where the weather does not scream festive. She shared a video on Instagram, showcasing glimpses of various climates outside her window with a not-so-Christmassy feel. Cox promised that her newest launch, Balsam Fireplace, will bring the holiday feel to even these regions. She captioned her post saying, “Bring the holidays to you with my favorite (limited edition) Balsam Fireplace!”

Balsam Fireplace is a collection of essentials with intoxicating scents of fresh evergreen woods, warm juniper spice, and salted amber, that will welcome the holiday season in the best possible way. After receiving a feature in Allure’s Best Products list, Cox is set it diversify her brand. Apart from curating acclaimed products, Cox’s advertisement skills are also something that makes her business stand out among the rest. 

People have praised Ryan Reynolds for his skill of churning out engaging and humorous advertisements to promote his brands. Turns out, Courteney Cox has put the same formula to use as a marketing strategy- going as far as using her dog as a pawn for advertisement!

Courtney Cox’s humorous strategies to promote her brand 

Courteney Cox is a pet enthusiast, much like her on and off-screen best friend, Jennifer Aniston. She also features her pets in her Instagram videos a lot. Despite her love for her paw buddies, Courteney Cox did not shy away from pointing out something specific she does not like about her dogs. She took to Instagram to share a video of her dogs drying off on Cox’s couch after a beach walk. 

Cox revealed that the odor of wet dogs is not her favorite. Turned out, it was also a savvy advertising move for her brand, Homecourt. Cox used her Homecourt deodorants to get rid of the wet dog smell from her house. Given such interesting promotional techniques from the actress, it is safe to say that Cox is on her way to becoming the next marketing genius!

What do you think about Courteney Cox’s newest advertisement for Balsam Fireplace? Let us know your thoughts in the comments below!