Almost a century-old luxury fashion brand whose name rings only two bells in human minds: luxury and fashion, Dior, is slowly making vintage the new trend. As the age-old monarch of fashion targets the pockets of the young and gullible, it has found a liking in the cast of Stranger Things. The Netflix series is adored for the talented cast that it brought on screen. And Dior also seems to be a fan, as it has taken Maya Hawke and Joseph Quinn under its wing. But looks like the Stranger Things x Dior duo will now become a trio as Caleb McLaughlin hops on the boat.

McLaughlin proved that the art of dropping Easter eggs that make sense only at the grand finale is not something privy only to the Duffer Brothers. In April, he attended the Gris Dior event, sporting a dashing smile and an all-gray outfit. Fast forward to the 8th of May, the brand announced that the two are more than just a fashion event and attendee and are, in fact, brand and brand ambassadors.

There are more reasons than one behind why making Caleb McLaughlin a brand ambassador will prove to be an ace up Dior’s intricately embroider sleeves. McLaughlin, despite his popularity, is not engaged with any other brand. Therefore, the French House’s La Collection Privée fragrance line of Dior will be his priority. More than his acting prowess, Dior stressed his philanthropic endeavors as their big reason.

Dior’s long list of Gen-Z soldiers includes Jenna Ortega, and K-pop idol Haerin, among many others. And McLaughlin is the perfect addition to its raging list of Gen-Z ambassadors. However, more than his pop culture relevance, Dior stressed on his philanthropic endeavors as their big reason.

Dior trusts Caleb McLaughlin with its fragrance line

While the series is notorious for its upside-down, the cast is known for its downright chokehold on Gen-Z. This is probably why Millie Bobby Brown bagged a deal with Louis Vuitton last year. However, the statement released by Dior announcing the actor as a brand ambassador is on a more personal note. The fashion mogul highlighted his philanthropic efforts.

“He developed his own nonprofit foundation, Toa Foundation Inc. (meaning ‘evolve’ in Swahili) that supports personal and mental development globally via performing arts and financial literacy,” Dior stated as per WWD. It is a delight that we will be seeing more of McLaughlin through Dior. Especially as his trademark series Stranger Things heads to its final season.

Are you excited to see Caleb McLaughlin as the brand ambassador of Dior scents? Let us know in the comments below.