Netflix has been in the news ever since it entered the business. But this year, in particular, they are making headlines every other day. For most of 2022, people have been discussing the new Netflix terms and conditions on Password Sharing. The news about a fresh policy that will stop rampant account sharing was introduced in March. And has raised more questions than answers ever since.
But a major question does remain will it truly be worth it or not? Let us try to find answers and see if the extra fees will indeed help Netflix.
Is Password Sharing worth it for Netflix?
According to reports, the corporation has hastened plans to implement a new pricing approach targeted at cutting off freeloaders before the end of the year. After its memberships fell for the very first time in several years last month, the streamer is under pressure to shift course.
Before the Q1 results were released in March. The streaming giant began testing a scheme that would let users in three countries — Chile, Costa Rica, and Peru — join up to two more accounts for an additional fee.
Netflix now appears to be betting that this tactic would aid in its return to growth. But will it?
Netflix appears to be betting that this technique would help them get back on track. In an April letter to shareholders, the business estimated that more than 100 million homes across the world are using someone else’s account.
But it’s already evident that a restriction on password sharing won’t be the cure-all Netflix is looking for.
Yes, the idea might bring in some more cash for Netflix. In principle, the suggested price increase to allow password sharing is a logical strategy that would allow the prevalent practice to continue while extracting a few additional bucks from members.
Customers will very certainly pay a little charge to avoid having to adjust their habits. Others, on the other hand, won’t.
With inflation at a 40-year high and a recession all but likely, it’s worth thinking about how many Netflix members would object to another monthly cost rise. Until recently, Netflix continuously increased membership prices while also expanding its subscriber base.
The game has clearly shifted now. Subscriber turnover is increasing, and new sign-ups are slowing overall, indicating that streaming consumers are becoming more cost-conscious.
All great shows are also ending
And now that Ozark just ended, Stranger Things and The Crown will also in the next year or two. Smart customers will be able to subscribe for a month, binge season two of Squid Game, and then cancel their memberships.
The truth is that Netflix is dealing with an unfavorable economic climate as well as the long-term ramifications of an unsustainable business strategy. Changing direction will involve not simply time but also a complete revamp of Netflix’s economic model.
It is clearly evident that Netflix’s poor performance this year is not because of password sharing but a culmination of multiple reasons.
What do you think Netflix should do to improve its numbers in the future?