When Netflix unveiled its first-ever dip in member counts earlier this month, it caught everyone off guard. After a decade of progress, losing 200,000 users is no laughing matter. For years, the streaming service has been the authority on content development, acquisition, and subscriber expansion. But even if you exclude the COVID-induced increase in memberships and consequent slowness, a decline in viewing has been expected for a long time. While Netflix mostly blames Password Sharing, other factors contributed to their downfall as well.
Let us take a look at two of the significant ways that Netflix can secure its subscriber count.
Ways Netflix can improve other than Password Sharing
We all love getting new recommendations on Netflix every time we log in. However, there very curated library we love about Netflix might be its biggest flaw. Netflix has such a large library of shows and movies that it is impossible for the algorithm of the site to figure out what you need accurately.
Another problem with Netflix is that even though they have produced some of the biggest shows of the 21st century, like House of Cards, Ozark, and Stranger Things. Apart from a fist full of shows, others are just not that great. They are good for mindless watches like Love is Blind or The Ultimatum. But not something that cinephiles would love.
Here Netflix can improve both its library and recommendation by adopting what other streams like MUBI and Spotify have done.
A more personalized page
The lack of user involvement with material contributes to the content discoverability issue. You can give a movie a thumbs up or down, but it isn’t nearly enough to express how much you enjoyed it. Another often-used statistic is watch time, although many prefer to watch movies in little chunks.
Netflix has been experimenting with a double thumbs up to indicate exceptionally enjoyable content. However, a one-to-five scale or a star-based ranking could be a superior way to learn more about viewer preferences.
Extensive filtering or customizing options run against the streaming service’s basic “keep it simple” philosophy, but they may be kept away beneath an advanced settings menu.
These are just two ways through which Netflix can, in the future, better curate content which will surely help the increase subscribers.
Are you a fan of Netflix’s recommendations? Let us know in the comments.