Where Is Piper Rockelle Now? The Subject of Netflix’s Latest Kidfluencer Documentary

Published 04/11/2025, 11:13 PM EDT

Amidst the heightened rat race of streaming counterparts, Netflix has been hitting home runs one after the other with its newest slate of spring roster. With Adolescence checking out Netflix’s Book of Records, and the streamer building hype for what is next, all eyes have been on another critically acclaimed docuseries, Bad Influence: The Dark Side of Kidfluencing. The buzz follows not just because of the relevance of the content, but also because it is based on a true story, that of Piper Rockelle.

While by now, viewers more or less know it all about Rockelle, the question that looms is about her current whereabouts.

What has become of Piper Rockelle from Netflix’s Bad Influence documentary?

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No matter where Netflix takes its spectators, fanaticism is inevitable. However, following the Netflix release of Bad Influence: The Dark Side of Kidfluencing, the frenzy has hit the roof, particularly with the subject of the documentary, Piper Rockelle. According to Tudum's report, Rockelle, who is now 17 years old, has not hit the brakes on social influencing. She reportedly still produces social media content for public consumption. 

via Imago

After The Squad members sought legal redress against Tiffany Smith, Rockelle’s mother, YouTube reportedly invalidated her channel, impacting her stream of revenue. However, it seems that Smith and Hunter Hill still manage and direct her content, both across social media platforms and subscription service Brand Army. “Since the demonetization happened, there’s been paid subscription-type services for Piper to post pictures for people that want to see personalized photos,” which by the way are strictly meant for 18 and above, co-director Kief Davidson said.

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While Piper Rockelle’s social stream of revenue remains the same, concerns have only grown with time.

Netflix’s Kidfluencer Piper Rockelle’s social activity raises eyebrows

Netflix’s Bad Influence: The Dark Side of Kidfluencing has become the talk of the town, especially because of the 17-year-old content creator and YouTuber Piper Rockelle. While the concerns are understandable surrounding Rockelle, Tudum reports suggest that even today, most of her YouTube videos are filmed by Hunter Hill. She also recently made headlines following a collaboration with the members of the Bop House.

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via Imago

For those unversed, Bop House is a residency where a group of adult content creators live together and make content for the public. While Kief Davidson already raised the issue with Rockelle’s content flooding subscription-type devices, her content with Bop House also received significant backlash with viewers questioning the need for her to collaborate with adult creators. However, Rockelle has dismissed the reviews and the criticism in follow-up videos.

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Did you know about Netflix's Bad Influence: The Dark Side of Kidfluencing's Piper Rockelle's present whereabouts? Let us know in the comments below!

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Anushka Bhattacharya

2194 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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