There are talks of Netflix buying Roku. If the buyout does take place

The Plus and minus of Netflix Buying Roku, Making Sense of the Meet-Cute

The Plus and minus of Netflix Buying Roku, Making Sense of the Meet-Cute - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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The Plus and minus of Netflix Buying Roku, Making Sense of the Meet-Cute - netflix-junkie

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Due to the low sales of set-top boxes and low demand for streaming services, it seems another company has taken a hit after Netflix. Roku recently saw a huge dip in its stock value: It dropped about 80% since it&#8217;s high last July. 
Now there are chatters among the company <a href="https://www.businessinsider.com/roku-employees-talk-possible-acquisition-by-netflix-2022-6">insiders</a> that Netflix is buying Roku, the leading operating system for SMART TVs. Interestingly, Roku&#8217;s CEO Anthony Wood has a history with Netflix. Some 15 years ago Wood was helping the company to transition from physical DVDs and Blu-rays to having its own set-top boxes to stream content directly. However, the company decided to take a different approach: partnership with third-party set-top makers, and video game console companies. Wood then focused on building the TV streaming operating system Roku.
But will this team-up benefit the companies? Here&#8217;s what we think about the meet-cute. 
<h2>The advantages of Netflix buying Roku</h2>
<h3>The streamer may benefit from Roku&#8217;s expertise in ads</h3>
<a href="https://netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed.webp"><img loading="lazy" class="aligncenter size-full wp-image-34548 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed.webp" alt="" width="1200" height="600" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed.webp 1200w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed-300x150.webp 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed-1024x512.webp 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/06/5ccc5463021b4c0b4f48c0ed-768x384.webp 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></a>
The streamer just recently announced that it would launch a cheaper <a href="https://netflixjunkie.com/dont-worry-netflix-ads-are-not-for-every-subscriber-here-are-all-the-answers/">ad-supported model</a> for its subscribers. However, it has zero experience in that. On the other hand, Roku has had ads on its platform for as long as we can remember. Thus, Netflix buying Roku may prove beneficial for the streamer after all. 
<h3>Roku Originals will get a bigger audience on Netflix</h3>
Roku has about 61.3 million users in North America. While these numbers are good, the company couldn&#8217;t make a presence internationally. On the other hand, Netflix boasts 226.1 million global subscribers. So, with the help of the streamer, Roku can expand beyond the North American market. Additionally, Roku Originals will get a bigger exposure on <a href="https://netflixjunkie.com/category/news">Netflix</a>. 
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-will-the-always-binge-model-of-netflix-change-with-ads-coming-on-the-platform/">Will the “Always Binge” Model of Netflix Change With Ads Coming on the Platform?</a>
<h2>Where can it go all wrong?</h2>
Although the advantages to this acquisition outweigh the disadvantages, we still can&#8217;t help but consider other streaming services&#8217; outlooks on this deal. Roku runs a number of apps on its platform and it has even revealed that it gets the most money from the smaller streaming apps. This acquisition will change everything, as these companies will start viewing Netflix-owned Roku as a competitor. 
What do you think of this rumored acquisition? Do you think it will happen?
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-was-splitting-shows-like-stranger-things-a-strategy-to-deal-with-netflix-subscribers-loss/">Was splitting shows like ‘Stranger Things’ a strategy to deal with Netflix subscribers loss?</a>

Was Splitting Shows Like ‘Stranger Things’ a Strategy to Deal With Netflix
Subscribers Loss?

Will the “Always Binge” Model of Netflix Change With Ads Coming on the Platform?

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There are talks of Netflix buying Roku. If the buyout does take place, both the companies might have a chance to beat their rivals.

Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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The Plus and minus of Netflix Buying Roku, Making Sense of the Meet-Cute

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