Stuck With $530 Million: Kanye West Leaves Global Giant Adidas in a Tough Spot After the Infamous Breakup

The split with Kanye West has cost Adidas big time. There was a time when people
would queue up outside the store to buy Yeezy’s. He collaborated with Adidas
back in 2016, becoming one of the few non-sports celebrities to have a
successful sports line. The brand was estimated to be worth approximately $1.5
billion.



While the business aspect was running smoothly, it was Ye’s controversies that
eventually caught up with not only Adidas but other brands associated with him.
While the split seemed inevitable, taking a stand against the artist is costing
the brand $530 million. How do they plan to make up for the money now?


ADIDAS PLANS TO SELL YEEZY PRODUCTS WORTH $500 MILLION AFTER KANYE WEST SPLIT

While Adidas had no option but to cut ties with West, there is a question as to
what the brand will do now. As per Business Insider
[https://www.businessinsider.com/adidas-stuck-with-yeezy-sneakers-worth-500-million-report-2022-12],
they are left with Yeezy products worth $530 million. While the brand may not
make up for all the money, the sports brand is now gearing up to sell as many
Yeezy products as possible. Then again, they are not the only ones suffering due
to the split. It is estimated that $1.5 billion of Ye’s wealth came from his
collaboration with Adidas, and very quickly, he lost his billionaire status.
After all, Yeezy accounted for 7%, i.e., $1.8 billion of the brand’s sales this
year.



It all began with the Gold Digger singer’s much-criticized anti-Semitic views.
The “Deathcon 3 to Jewish people” just marked the beginning of Ye’s comments. He
not only dodged apologizing for his mistakes but also continued his rhetoric by
beginning to praise Nazi leader Adolf Hitler
[https://netflixjunkie.com/netflix-news-masked-kanye-west-starts-meme-fest-for-twitterati-with-his-hitler-remark-in-alex-jones-interview/].
Being a German-born brand, this is where Adidas decided to take a stand and end
its money-minting partnership with Ye.

ALSO READ: YEEZY SELLS! Adidas Moves Ahead to Sell Kanye West’s Yeezys, but With
a Huge Difference in the Design
[https://netflixjunkie.com/yeezy-sells-adidas-moves-ahead-to-sell-kanye-wests-yeezys-but-with-a-huge-difference-in-the-design/]

Adidas will be taking a $247 million hit from profits as a result of this.
Thereafter, news also broke out about how West made one of Adidas’ designers sit
on the floor while discussing. It is to be seen how the brand managed to pick
itself up and move from this situation successfully.

Do you think Yeezy can survive without Ye? Comment your thoughts.

Neha Subhash

Comment

Stuck With $530 Million: Kanye West Leaves Global Giant Adidas in a Tough Spot After the Infamous Breakup - Netflix Junkie

Home

Netflix News

Netflix Junkie

https://image-cdn.netflixjunkie.com/wp-content/uploads/nj_bg_transparent-1.png

Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West. Her contribution to NJ's live coverage of big events such as Oscars 2023 has been invaluable. Neha firmly believes in the art of storytelling and aspires to become a renowned columnist. When she's not writing, she indulges in her love for travel and exploring new places.

https://netflixjunkie.com/netflix-news-stuck-with-530-million-kanye-west-leaves-global-giant-adidas-in-a-tough-spot-after-the-infamous-breakup

Stuck With $530 Million: Kanye West Leaves Global Giant Adidas in a Tough Spot After the Infamous Breakup - netflix-junkie

Chris Evans and Anya Taylor-Joy’s Satirical Thriller 'Sacrifice' Acquired by
Netflix

Netflix to Officially Air First Live Daily Morning TV Show with 'The Breakfast
Club'

‘Stranger Things’ Makes Netflix History as Eleven’s Pink Dress Enters the
Smithsonian

10 Perfect Soccer Documentaries To Watch on Netflix Before FIFA World Cup 2026

'Peaky Blinders' Spin-Off First Look: Full Confirmed Cast Breakdown

Will 'The Devil Wears Prada' 2 Release on Netflix? Streaming Guide for
Successful Sequel

'Song Song Blue' Netflix Release Date: When Is Hugh Jackman’s Oscar-Nominated
Movie Hitting Streaming

Documentaries Like 'The Crash': Top 5 Picks To Watch On Netflix Right Now

When Is ‘Michael Jackson: The Verdict’ Coming to Netflix? Release Date and
Streaming Details and What To Know

<p>The split with Kanye West has cost Adidas big time. There was a time when people would queue up outside the store to buy Yeezy&#8217;s. He collaborated with Adidas back in 2016, becoming one of the few non-sports celebrities to have a successful sports line. The brand was estimated to be worth approximately $1.5 billion.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West’s Net Worth Obliterated As Adidas Cuts Ties | Forbes" width="1170" height="658" src="https://www.youtube.com/embed/xX8Q5N3LjB4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>While the business aspect was running smoothly, it was Ye&#8217;s controversies that eventually caught up with not only Adidas but other brands associated with him. While the split seemed inevitable, taking a stand against the artist is costing the brand $530 million. How do they plan to make up for the money now?</p>
<h2>Adidas plans to sell Yeezy products worth $500 million after Kanye West split</h2>
<p>While Adidas had no option but to cut ties with West, there is a question as to what the brand will do now. <a href="https://www.businessinsider.com/adidas-stuck-with-yeezy-sneakers-worth-500-million-report-2022-12" target="_blank" rel="noopener">As per Business Insider</a>, they are left with Yeezy products worth $530 million. While the brand may not make up for all the money, the sports brand is now gearing up to sell as many Yeezy products as possible. Then again, they are not the only ones suffering due to the split. It is estimated that $1.5 billion of Ye&#8217;s wealth came from his collaboration with Adidas, and very quickly, he lost his billionaire status. <strong>After all, Yeezy accounted for 7%, i.e., $1.8 billion of the brand&#8217;s sales this year.</strong></p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="The FIRST Adidas &quot;Yeezys&quot; Dropping 2023" width="1170" height="658" src="https://www.youtube.com/embed/elVQSpsQp4E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>It all began with the Gold Digger singer&#8217;s much-criticized anti-Semitic views. The &#8220;<em>Deathcon 3 to Jewish people</em>&#8221; just marked the beginning of Ye&#8217;s comments. He not only dodged apologizing for his mistakes but also continued his rhetoric by beginning to <a href="https://netflixjunkie.com/netflix-news-masked-kanye-west-starts-meme-fest-for-twitterati-with-his-hitler-remark-in-alex-jones-interview/">praise Nazi leader Adolf Hitler</a>. Being a German-born brand, this is where Adidas decided to take a stand and end its money-minting partnership with Ye.</p>
<p><strong>ALSO READ:</strong> <a href="https://netflixjunkie.com/yeezy-sells-adidas-moves-ahead-to-sell-kanye-wests-yeezys-but-with-a-huge-difference-in-the-design/">YEEZY SELLS! Adidas Moves Ahead to Sell Kanye West’s Yeezys, but With a Huge Difference in the Design</a></p>
<p>Adidas will be taking a $247 million hit from profits as a result of this. Thereafter, news also broke out about how West made one of Adidas&#8217; designers sit on the floor while discussing. It is to be seen how the brand managed to pick itself up and move from this situation successfully.</p>
<p>Do you think Yeezy can survive without Ye? Comment your thoughts.</p>


YEEZY SELLS! Adidas Moves Ahead to Sell Kanye West’s Yeezys, but With a Huge
Difference in the Design

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

https://www.staging.netflixjunkie.com/wp-content/uploads/2022/12/png_20221224_111418_0000.png

After ending relations with Kanye West, Adidas looks to sell Yeezy products worth $530 million and minimize losses.

https://image-cdn.netflixjunkie.com/wp-content/uploads/Neha_Ghag_NJ.png

Neha Subhash Ghag

description

https://www.netflixjunkie.com/netflix-news-stuck-with-530-million-kanye-west-leaves-global-giant-adidas-in-a-tough-spot-after-the-infamous-breakup/

Stuck With $530 Million: Kanye West Leaves Global Giant Adidas in a Tough Spot After the Infamous Breakup

SHARE THIS ARTICLE :

EDITORS' PICK

The World of NJ

Connect With Us

General

Legal