Last week saw the most intense streaming battle between Netflix and Disney, as Netflix dropped its most anticipated series of all time: Stranger Things season 4 on May 27. On the very same day, Obi-Wan Kenobi was made available on Disney+. The series marks Disney’s expansion of the Star Wars franchise. Both the series have a dedicated fanbase and had equal chances of overtaking one another in the viewership battle. However, Netflix came out on the top with a massive viewership count.
Netflix consumption stat for Stranger Things season 4 is 300% more than Disney’s Obi-Wan Kenobi
Even though the company had a major setback in the first quarter of the year, it still is holding its position on the streaming charts. The Duffer brothers created sci-fi series that returned after more than two years with double the budget and one terrifying monster accumulating 287 million viewing hours. It is now the number one English language series to have the biggest premiere weekend between May 27-29. According to the Nielsen reports, the figures stand at 4 billion minutes watched. Keep in mind that the company measured the premiere weekend but only considered TV streaming and no mobile devices. Additionally, the company further revealed that the overall streaming figures for all four seasons of the show – 5.1 billion minutes. Whereas, Obi-Wan Kenobi only garnered 1 billion viewing minutes.
Is the comparison fair?
Stranger Things season 4 had a certain advantage over the Disney series and certainly, the comparison isn’t fair if we consider a few things. Firstly, Netflix dropped all seven episodes of the show in one go. Meanwhile, Disney stuck to a weekly episode format. So on May 27, fans could only stream two episodes of Obi-Wan Kenobi. We need to consider the length of the episodes as well. Each episode of the Duffer brothers’ was longer than an hour but Obi-Wan Kenobi’s episodes clock in under 60 minutes. So the viewers streamed the Netflix series longer than Disney’s show hence the figures.
What do you think of this comparison? How did you like season 4 volume 1?
Volume 2 arrives on July 1.