Carry-On has skyrocketed to becoming a Netflix sensation, and it is easy to see why. Netflix has a knack for turning original content into a cultural phenomenon by cleverly creating social media stunts, and Jason Bateman's Carry-On is no exception. The streaming giant has done it before with savvy marketing maneuvers by creating viral moments with movies such as Bird Box and Leave the World Behind. In fact, these stunts have consistently helped films climb the ranks of the most-watched list and Carry-On continues that trend.

When a film moment takes off, Netflix knows just how to keep the momentum going. By tapping into fans' excitement and simply giving them more, the OTT giant turned a viral sensation into something much bigger!

Netflix brilliantly capitalized on a viral moment when they released a behind-the-scenes video of the intense car chase scene from Carry-On. The video, showing how the epic sequence was filmed, quickly gained massive attention. Fans were immediately in awe of the effort and precision behind the high-speed action, with the clip pulling in millions of views. The stunt not only had fans in a craze, but it took the film to a whole other level, pushing it to royalty status in the industry.

It was a strategic play by Netflix, building on the organic traction the scene already gathered. They tapped into the ever-growing demand for insider content by posting behind-the-scenes footage and made fans feel involved in the creative process, which clearly paid off with it becoming a chart-busting success. Reportedly the TikTok post exploded into over 20 million impressions on Netflix's Geeked social channels.

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In fact, the attention for Carry-On did not just stay on the screen. Some of the most unlikely corners of the world took notice, drawing comparisons between the film’s high-stakes drama and real-world security measures. 

The behind-the-scenes stunt from Carry-On, showcasing the intense car chase scene, not only amazed fans but also caught the attention of real-life authorities. The TSA, recognizing the film's thrilling portrayal of a high-stakes security situation, issued a public commendation. They praised the characters for their heroic actions, calling them “brave, calm, and epic.” 

Not just the TSA, but international authorities also took notice. The Australian Border Force took to social media with a playful, lighthearted post referencing the red ribbon scene of Carry-On. They joked about travelers expecting extra scrutiny if their carry-on bags looked anything like those from the film. From behind-the-scenes content that spread social media madness to very real-world recognition from the authorities, Netflix's strategic approach has pushed the film to the forefront of pop culture!

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What would you have done to create a viral moment for Carry-On? Which stunt from the movie had you on the edge of your seat? Drop your thoughts in the comments below!