Ryan Reynolds is comedy-ing better than any comedian and is YouTub-ing better than any YouTuber. Although fans love his humor, they truly do not understand how much of a genius Ryan Reynolds really is. The actor has given meaning to the words “genius marketeer.” From making docuMINTeries about Hugh Jackman with his Maximum Effort to using an unreleased Taylor version of the Grammy-winning singer’s song, the actor always promotes his brands in style.

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And following his on-brand marketing, Ryan Reynolds just called Twitter a dumpster fire. Well, he actually called social media a dumpster fire, all the while using it to the benefit of promoting his brand.

Ryan Reynolds agrees with Elon Musk about Twitter being on fire

Not long ago, Elon Musk tweeted “Twitter right now is 🔥🔥🔥🔥.” While us common folks had a few memes to respond to that, Ryan Reynolds, the genius marketeer, used this opportunity to promote MNTN performance TV, a brand which he is the chief customer officer for, all the while slyly calling Twitter trash. The fact that he used a tweet made by the CEO of Twitter to say that the platform has been “extra dumster-ey”, his words not ours, especially for brands is the icing on the cake.

The actor was promoting MNTN Performance, which is a performance TV that is targeted at making ads for television. Therefore, both Ryan Reynolds and Elon Musk both think that Twitter is on fire, albeit in different ways. Reynolds, apart from making blockbuster movies, is also devoted to investing in meaningful businesses. His most popular purchase, although it isn’t a business, is the soccer club, Wrexham. The actor created a documentary about how he came to purchase the club and all the decisions he took after to promot Wrexham.

Reynold’s phenomenal ways of marketing brought an audience that was not even interested in soccer to watch the documentary.

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Is Reynolds throwing shade at Twitter on Twitter?

The ad comes in light of the recent struggles that brands on Twitter have been facing. Many big names left social media after Musk’s take over as they believed he was encouraging hate speech.

Brands are now put in a tight spot. Leaving the platform would mean a huge dent in the pocket, and staying on it would again mean being associated with the wrong crowd. And Ryan Reynolds smartly used all of this to promote his brand that could actually prove to be useful for brands struggling on Twitter.

Did you know Ryan Reynolds was a part of MNTN Performance TV? Let us know in the comments below.