Recently, Netflix seems to have recovered from the poor numbers of the first quarter. This good news comes after the release of the second part of Ozark. This has made people wonder if that was the streaming services’ strategy all along. It is certainly debated whether this splitting of shows was a way of increasing or at the very least maintaining subscriber count. And it seems to work.

However, is it a profitable way to go about? Let us find out.

Netflix to expect more bad news?

Netflix stock jumped on Monday after Wedbush Securities upgraded the company to “outperform” from “neutral.” This was done in the hopes of stemming membership losses by breaking popular original series seasons into two halves.

The company analyst Michael Pachter released a statement saying, “While it is possible that the company will once again issue downbeat guidance for Q3.” But in the paper, the company also mentioned that they feel that the Stranger Things season split into two will certainly gain some profit, and Netflix might grow.

Splitting TV seasons to create suspense is nothing new. Pachter believes that broadcasting the first half of a season. And then allowing fans to wait for the second half is part of Netflix’s rescue strategy.

Pachter noted a revised release date for Ozark, which had also released in two volumes, as a “meaningful change” in Netflix’s release strategy to lower subscriber churn or the rate at which consumers cancel their subscriptions.

To keep customers interested, The Wedbush analyst anticipated that Netflix will provide staggered release dates for other popular programs, with seasons released in chunks.

The splitting of shows is a refreshing way to watch shows. It breaks the monotony of bingeing shows a day in and day out. And also allows people to stay with a particular episode for a long time, discussing it and making theories.

Certainly, not all will agree with the idea of waiting months for a show’s conclusion. But after all, we did wait a whole decade for the Harry Potter series to end, and it was worth it.

Do you guys prefer binging over watching shows in intervals? Let us know in the comments.