Shows like Squid Game and All Of Us Are Dead may have helped put South Korean content on the global map, at least for Netflix fans. But that is just the tip of the iceberg when you think about the country’s growing success in the entertainment arena. In fact, according to a Netflix report from earlier this year, Korean content is now the most watched ones among all non-English content on the streaming platform. So, it is hardly surprising that Netflix would want to cash in on this wave of global Korean hype.

Netflix has recently struck up a strategic partnership with SBS, a top Korean broadcaster known for its powerhouse content, to take Korean content globally. This partnership means that Netflix will get new SBS dramas, entertainment shows, and liberal arts programs for its domestic subscribers. Some of these new SBS dramas will be released globally at the same time, starting in the second half of next year. On top of that, Netflix will also be handling subtitles, dubbing, and local marketing for these shows as per the agreement.

Last year, Netflix announced it would invest about $2.5 billion in South Korean creative content over the next four years, after seeing the hype around K-shows. The streaming giant’s goal was to build on the country’s already impressive slate of movies, TV shows, reality shows, games, and music. And this latest move with SBS is just another way of taking Netflix’s Korean content integration to a whole new level.

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Fans are absolutely thrilled about the idea of getting to watch exclusive SBS content on Netflix starting from 2025.

When it comes to Korean content, Netflix already has plenty to offer—everything from romantic comedies to spine-tingling thrillers and horrors. There is something for everyone. But there are some niche shows from the country that might not be available everywhere. Now, with this new partnership, fans are especially excited about the chance to get their hands on even more Korean content, no matter where they are. And fans are already sharing their wishlists for shows they would love for Netflix to add to its library. 

Some of them, however, have been wondering if all this new content is going to come with a subscription price hike for the users.

During a visit to South Korea in 2023, Ted Sarandos revealed that more than 60% of Netflix users have watched at least one Korean title. And given the huge demand, it is no surprise that fans are over the moon about the idea of getting even more of it on Netflix soon.

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What do you think about Netflix's new partnership? Let us know your thoughts in the comments below!