Netflix Is Doing All They Can to Stop Password Sharing, but Is Their Approach Working Against Them?

Netflix certainly is the largest streaming service out there. The platform
boasts over 200 million users which has been steadily increasing, especially
since the pandemic. However, this very number now suggests that the platform
will need to expand in other ways. Luring in new users is an arena completely
explored and done for. Netflix will have to either turn to increasing their
prices substantially or do something about password sharing. However, there’s a
big chance that this approach might prove slightly too aggressive and actually
work against them.


WHAT DO THE NUMBERS SAY?

According to eMarketer
[https://www.emarketer.com/content/netflix-elephant-subscription-ott-room], the
number of people who use Netflix is much bigger than their own statistics
indicate. A whopping 658 million people watch something on the platform at least
once a month. This number is expected to grow to three-quarters of a billion by
2025. Considering this, the 200 million that seemed so significant looks like a
small number now.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]https://netflixjunkie.com/netflix-news-netflix-brings-a-new-feature-to-better-curate-your-homepage-recommendations-heres-how-to-use/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o/

These numbers also explain why Netflix is so ardent about reducing password
sharing to a minimum. CEO Reed Hastings once spoke
[https://www.theverge.com/2021/3/11/22325831/netflix-password-sharing-test-feature-piracy-security-streaming-video]
about how “password sharing is something you have to learn to live with.” He
then talked about what he considers “legitimate password sharing”, which
involves collective usage of a single account with one’s spouse, kids, and other
family members they might reside with. However, this was back in 2016 and things
have certainly changed now.

ALSO READ: Netflix Is Increasing Subscription Price in UK and Ireland: Find Here
Why and by How Much
[https://netflixjunkie.com/netflix-news-netflix-is-increasing-subscription-price-in-uk-and-ireland-find-here-why-and-by-how-much/]


SO, IS THERE NO STOPPING NETFLIX PASSWORD SHARING?

We have all heard the term “broke college student”. This phrase seems to
resonate now as well since most of the password sharing happens between people
of the 19-28 age group
[https://netflixjunkie.com/netflix-news-survey-reveals-shocking-numbers-on-netflix-password-sharing-with-subscription-rate-flattering-in-the-us/].
This demographic is also very significant to Netflix as the younger population
tends to be more adaptable. Sure, Netflix is the largest streaming service and
offers more titles than any other platform. But viewers know that they certainly
are paying just as much.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]https://netflixjunkie.com/is-coda-on-netflix-where-to-watch-coda-online/apple_tv_coda_key_art_graphic_header_4_1_show_home-jpg-og/

A standard Netflix [https://netflixjunkie.com/category/news] plan costs $15 for
a month while viewers can get Apple TV+ for one-third that price. Not to mention
that critical acclaim and award shows have been inclined towards other streaming
services, indicating growth for other platforms. After all, it doesn’t look like
Netflix will have CODA
[https://netflixjunkie.com/netflix-news-oscars-race-narrows-down-to-coda-vs-the-power-of-the-dog-which-one-is-more-likely-to-win/]or
King Richard
[https://netflixjunkie.com/netflixnews-king-richard-is-irresistible-to-watch-but-is-it-available-on-netflix/]
on their screens any time soon. Marvel movies, one of, if not the single biggest
franchise out there, are also leaving the platform
[https://netflixjunkie.com/netflix-news-which-marvel-shows-are-leaving-netflix-and-why/].

ALSO READ: CODA Edges Ahead of Netflix’s The Power of The Dog in The Oscar Race
[https://netflixjunkie.com/netflix-oscar-94th-academy-awards-news-coda-edges-ahead-of-netflixs-the-power-of-the-dog-in-the-oscar-race-best-picture/]

The best bet Netflix currently has against password sharing is their new plan.
[https://netflixjunkie.com/netflix-news-netflix-says-no-to-freeloading-with-its-new-password-sharing-terms-and-conditions/]
Viewers can add extra members to their accounts for a cost of $3
[https://netflixjunkie.com/netflix-news-netflix-account-password-sharing-is-going-to-be-more-expensive-than-you-think/].
While this approach is working the best, it is a delicate balance indeed. The
platform’s tendency to increase prices beyond just inflation will cause more
damage than good.

If Netflix keeps things as is, we might expect growth, albeit a much slower one.
However, a slightly more aggressive approach and the scales might tip in favor
of other streaming platforms like Amazon Prime, Disney+, or Apple TV+.

ALSO READ: 1.6+ Million Fans Sign Petition to Renew ‘Anne With an E’ for Season
4, Demand Netflix to Elaborate on Anne’s Queen Life and Ka’kwet Storyline
[https://netflixjunkie.com/netflix-news-1-6-million-fans-sign-petition-to-renew-anne-with-an-e-for-season-4-demand-netflix-to-elaborate-on-annes-queen-life-and-kakwet-storyline/]

Safia Khanam

Comment

Netflix Is Doing All They Can to Stop Password Sharing, but Is Their Approach Working Against Them? - Netflix Junkie

Home

Netflix News

Netflix Junkie

https://image-cdn.netflixjunkie.com/wp-content/uploads/nj_bg_transparent-1.png

A writer at Netflix Junkie, Safia Khanam is a Business Administration student with a passion for writing. Having been an avid reader and cinephile all her life, she enjoys sharing analysis and insights. The Intern, Dead Poets Society, and Anne With An E are her top preferences. When she’s not watching or reading anything, she likes to traverse the fields of calligraphy and other liberal arts. With an appreciation for culture and linguistics, she wishes to travel extensively and experience art and architecture firsthand.

https://netflixjunkie.com/netflix-news-netflix-is-doing-all-they-can-to-stop-password-sharing-but-is-their-approach-working-against-them

Netflix Is Doing All They Can to Stop Password Sharing, but Is Their Approach Working Against Them? - netflix-junkie

3 Reasons 'Unsolved Mysteries' on Netflix Should Be Your Next Binge

‘Outlast: The Jungle’ Finale: Release Date, Time, Who Can Win It, and Everything
You Need to Know

When is 'Seinfeld' Leaving Netflix USA? Know Where to Watch Once Beloved Sitcom
Departs Streamer

Lewis Hamilton’s Barcelona Win Delivers a Perfect ‘Drive to Survive’ Season 9
Storyline

Years Later, Zack Snyder’s ‘Justice League’ Tops Netflix’s Global Streaming
Rankings

Is 'Gilmore Girls' Leaving Netflix? Where Can You Watch Lorelai and Rory's
Story?

Niall Horan Reveals How He Almost Broke Neymar Jr.’s Ankles on Netflix’s ‘The
Rest Is Football’

Why Is Tyra Banks Suing Netflix? ‘Reality Check: Inside 'America’s Next Top
Model' Defamation Lawsuit Explained

'Disclosure Day' Streaming Release Date: Is Steven Spielberg’s Sci-Fi Thriller
Coming to Netflix? Check Streaming Details

Netflix certainly is the largest streaming service out there. The platform boasts over 200 million users which has been steadily increasing, especially since the pandemic. However, this very number now suggests that the platform will need to expand in other ways. Luring in new users is an arena completely explored and done for. Netflix will have to either turn to increasing their prices substantially or do something about password sharing. However, there’s a big chance that this approach might prove slightly too aggressive and actually work against them.
<h2>What do the numbers say?</h2>
According to <a href="https://www.emarketer.com/content/netflix-elephant-subscription-ott-room">eMarketer</a>, the number of people who use Netflix is much bigger than their own statistics indicate. A whopping 658 million people watch something on the platform at least once a month. This number is expected to grow to three-quarters of a billion by 2025. Considering this, the 200 million that seemed so significant looks like a small number now.
<a href="https://netflixjunkie.com/netflix-news-netflix-brings-a-new-feature-to-better-curate-your-homepage-recommendations-heres-how-to-use/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o/" rel="attachment wp-att-27752"><img loading="lazy" class="aligncenter size-full wp-image-27752 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/04/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o.jpg" alt="" width="1200" height="802" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o.jpg 1200w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o-300x201.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o-1024x684.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/140219-tv-news-feature-netflix-tips-and-tricks-how-to-master-your-binge-watching-experience-image4-rivlhfwq6o-768x513.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></a>
These numbers also explain why Netflix is so ardent about reducing password sharing to a minimum. CEO Reed Hastings once <a href="https://www.theverge.com/2021/3/11/22325831/netflix-password-sharing-test-feature-piracy-security-streaming-video" target="_blank" rel="noopener">spoke</a> about how “password sharing is something you have to learn to live with.” He then talked about what he considers “legitimate password sharing”, which involves collective usage of a single account with one’s spouse, kids, and other family members they might reside with. However, this was back in 2016 and things have certainly changed now.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-netflix-is-increasing-subscription-price-in-uk-and-ireland-find-here-why-and-by-how-much/">Netflix Is Increasing Subscription Price in UK and Ireland: Find Here Why and by How Much</a>
<h2>So, is there no stopping Netflix password sharing?</h2>
We have all heard the term “broke college student”. This phrase seems to resonate now as well since most of the password <a href="https://netflixjunkie.com/netflix-news-survey-reveals-shocking-numbers-on-netflix-password-sharing-with-subscription-rate-flattering-in-the-us/">sharing happens between people of the 19-28 age group</a>. This demographic is also very significant to Netflix as the younger population tends to be more adaptable. Sure, Netflix is the largest streaming service and offers more titles than any other platform. But viewers know that they certainly are paying just as much.
<a href="https://netflixjunkie.com/is-coda-on-netflix-where-to-watch-coda-online/apple_tv_coda_key_art_graphic_header_4_1_show_home-jpg-og/" rel="attachment wp-att-25008"><img loading="lazy" class="aligncenter size-full wp-image-25008 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_.jpg" alt="" width="1200" height="630" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_.jpg 1200w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_-300x158.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_-1024x538.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_-768x403.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/03/Apple_TV_Coda_key_art_graphic_header_4_1_show_home.jpg.og_-1140x600.jpg 1140w" sizes="(max-width: 1200px) 100vw, 1200px" /></a>
A standard <a href="https://netflixjunkie.com/category/news">Netflix</a> plan costs $15 for a month while viewers can get Apple TV+ for one-third that price. Not to mention that critical acclaim and award shows have been inclined towards other streaming services, indicating growth for other platforms. After all, it doesn’t look like Netflix will have <a href="https://netflixjunkie.com/netflix-news-oscars-race-narrows-down-to-coda-vs-the-power-of-the-dog-which-one-is-more-likely-to-win/">CODA </a>or <a href="https://netflixjunkie.com/netflixnews-king-richard-is-irresistible-to-watch-but-is-it-available-on-netflix/">King Richard</a> on their screens any time soon. Marvel movies, one of, if not the single biggest franchise out there, are <a href="https://netflixjunkie.com/netflix-news-which-marvel-shows-are-leaving-netflix-and-why/">also leaving the platform</a>.
ALSO READ: <a href="https://netflixjunkie.com/netflix-oscar-94th-academy-awards-news-coda-edges-ahead-of-netflixs-the-power-of-the-dog-in-the-oscar-race-best-picture/">CODA Edges Ahead of Netflix&#8217;s The Power of The Dog in The Oscar Race</a>
The best bet Netflix currently has against password sharing is <a href="https://netflixjunkie.com/netflix-news-netflix-says-no-to-freeloading-with-its-new-password-sharing-terms-and-conditions/">their new plan.</a> Viewers can add extra members to their accounts for a <a href="https://netflixjunkie.com/netflix-news-netflix-account-password-sharing-is-going-to-be-more-expensive-than-you-think/">cost of $3</a>. While this approach is working the best, it is a delicate balance indeed. The platform’s tendency to increase prices beyond just inflation will cause more damage than good.
If Netflix keeps things as is, we might expect growth, albeit a much slower one. However, a slightly more aggressive approach and the scales might tip in favor of other streaming platforms like Amazon Prime, Disney+, or Apple TV+.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-1-6-million-fans-sign-petition-to-renew-anne-with-an-e-for-season-4-demand-netflix-to-elaborate-on-annes-queen-life-and-kakwet-storyline/">1.6+ Million Fans Sign Petition to Renew ‘Anne With an E’ for Season 4, Demand Netflix to Elaborate on Anne’s Queen Life and Ka’kwet Storyline</a>

1.6+ Million Fans Sign Petition to Renew ‘Anne With an E’ for Season 4, Demand
Netflix to Elaborate on Anne’s Queen Life and Ka’kwet Storyline

Netflix Is Increasing Subscription Price in UK and Ireland: Find Here Why and by
How Much

CODA Edges Ahead of Netflix’s The Power of The Dog in The Oscar Race

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/Blog-7-1-6-1280x720-1.png

Yes, password sharing is the biggest enemy to Netflix right now, but will their approach to erase it eventually lose them subscribers?

https://secure.gravatar.com/avatar/3daae4ab2879e2fdb4a57738fdc5b175?s=96&d=mm&r=g

description

https://www.netflixjunkie.com/netflix-news-netflix-is-doing-all-they-can-to-stop-password-sharing-but-is-their-approach-working-against-them/

Netflix Is Doing All They Can to Stop Password Sharing, but Is Their Approach Working Against Them?

SHARE THIS ARTICLE :

EDITORS' PICK

The World of NJ

Connect With Us

General

Legal