Netflix Bows Out of the Streaming Numbers Race Among the OTT Giants With Its Latest Strategy

Published 04/19/2024, 2:06 AM EDT

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It has become increasingly clear that the leading media and entertainment corporations are running the world. The rapid expansion of connected television over the past few years has opened up a whole new world for creators. With big players like Netflix, Amazon Prime Video, Hulu, and Disney+ in the game, the competition to retain subscribers has escalated into what is now commonly referred to as the 'Streaming Wars'. But it looks like Netflix is not up for the fight anymore.  

Recently, the streaming giant introduced a strategy that would officially exclude Netflix from the race for streaming supremacy among other OTT platforms.

Is Netflix putting an end to the streaming wars?

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When it comes to the streaming world, there are only a handful of players who dominate the field. At the forefront is Netflix, the trailblazer of streaming platforms that has a massive vault of original content, capable of hooking viewers across the globe. And lately, Netflix has been revamping its strategies to better serve its objectives. According to their latest earnings report, which dropped Thursday, Netflix is planning to cease reporting quarterly subscriber numbers starting from their Q1 2025 earnings, as reported by The Hollywood Reporter. 

This change clashed with a surge in profit numbers for the company. While Netflix will still provide revenue breakdowns by region and currency exchange rates each quarter, it is stepping back from focusing solely on subscriber metrics. This shift could carry significant weight, especially considering how closely The Wall Street has scrutinized subscriber numbers since the early days of the streaming wars. This decision followed closely behind the company's recent announcement of extensive restructuring. 

Netflix Set to Make a Major Change to Its Movie Production, Moves Away From “big” Stars

Netflix has recently let go of a section of its employees as part of its efforts to reorganize its film division. 

Netflix's internal revamp is in full swing

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This month, Netflix's stock has dropped by 1% as the streaming giant initiated changes in its film department. While the specifics of it are still under wraps, reports from Deadline indicated that approximately 15 employees will be affected by the Netflix layoffs. This move came after a recent restructuring where Dan Lin replaced Scott Stuber as the studio chief, who had held the position since 2017.

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Under the new structure, Netflix's movie arm will be structured around genres. Each genre will have its specific leaders. While significant layoffs do not necessarily spell trouble for any company's stock, the fact that Netflix is only cutting 15 positions should not raise as many concerns. In fact, this change could turn out to be a positive development for the company, particularly if the reorganized team can catalyze growth with its fresh strategies. 

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What do you think about Netflix’s new strategy? Let us know your thoughts in the comments below!

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Hriddhi Maitra

1034 articles

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades.

Edited By: Itti Mahajan

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