Netflix’s ‘Bad Influence: The Dark Side of Kidfluencing’: What We Know About Youtuber Piper Rockelle

Published 04/09/2025, 10:05 PM EDT

Following the massive reception of Adolescence on Netflix, the streaming giant has taken another bold leap into the streaming rat race with Bad Influence: The Dark Side of Kidfluencing. The three-part docuseries explores the troublesome claims raised by Piper Rockelle’s former YouTube group members. The show has recently gained massive traction, partly because it is based on a true story. However, the question that keeps circling the Netflix show is about the protagonist, Rockelle.

For those who are yet to catch up on her story, here is a rundown of everything known about YouTuber Rockelle. 

Who is YouTuber Piper Rockelle in Netflix’s Bad Influence: The Dark Side of Kidfluencing?

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Piper Rockelle is a 17-year-old actress, Youtuber and social media influencer, hailing from Atlanta, Georgia. Born on August 21, 2007, Rockelle started her career as a child actor and dancer. According to Netflix, she has appeared in both scripted and unscripted programming. Rockelle’s YouTube journey began when she was just 8. However, it did not take her long to garner a massive following.

via Imago

Rockelle reportedly earned over $500,000 per month via brands and other streaming revenues at a point when she was at the peak of her social media stardom. As of now, she has 12.1 million subscribers on her YouTube channel.  However, with YouTube as her claim to fame, she soon found a group of youngsters, also fellow influencers, and that is how The Squad was born. Bad Influence: The Dark Side of Kidfluencing follows Piper's story and her ex-Squadmates'.

‘Bad Influencing: The Dark Side of Kidfluencing’ on Netflix, Here’s 4 Reasons Why You Need to Watch This Show

As for those curious about The Squad, here is all you need to know.

All about The Squad in Bad Influence: The Dark Side of Kidfluencing on Netflix

According to Netflix, Piper Rockelle’s rising stardom made her cross paths with The Squad, who would produce similar content, including skits and challenges, and even cross-promote each other’s channels and videos. Gradually some of them even moved in with Rockelle and her mother to boost their output. Members of The Squad include Sophie Fergi, Gavin Magnus, Sawyer Sharbino, Hayden Haas, Corinne Joy, Jentzen Ramirez, Claire Rock Smith, and Symonne Harrison, among others.

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via Imago

Though the content was harmless, many parents of The Squad eventually wanted to steer clear due to Rockelle’s mother, Tiffany Smith’s questionable attitude, mannerisms, and manipulative schemes. Parents pointed out Smith’s tendency to retaliate against those who questioned her judgement. Eventually, the claimants took the issue to the court, and three years ago, 11 of them took legal redress. As for what unfolded afterwards, readers can stream it all on Netflix as Bad Influence: The Dark Side of Kidfluencing premiered on April 9.

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Did you know about Piper Rockelle's story on Netflix's Bad Influence: The Dark Side of Kidfluencing? Let us know in the comments below!

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Anushka Bhattacharya

2188 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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