The antisemitic views of Yeezy owner Kanye West are creating a hampering environment for the famous shoe brand Adidas

Long Time Collaborator of Kanye West, Adidas Is in a Pickle to Sever Ties With the Rapper

Kanye West is a thriving name in the entertainment industry because of the music
he has created over the years. But the rapper has also been known for his
fashion sense as he collaborated with many notable brands. As a fashion
designer, Ye has worked with Nike, Louis Vuitton, The Gap, and A.P.C. on
clothing and footwear. Not to mention, his most high-end collaboration is with
the German sportswear company Adidas.



The collaboration named Yeezy was founded by the rapper, which includes limited
edition colorways and general release sneakers. However, the current clouds of
troubling statements made by the Donda singer seem to cost him a long-time
partnership. Is Adidas in a pickle to sever ties with the rapper? What did Ye
say that made people furious? 


ADIDAS IS DEMANDED TO DROP THEIR PARTNERSHIP WITH KANYE WEST AFTER HIS
ANTISEMITIC COMMENT

A continuous series of statements made by Kanye West has started brewing
controversies affecting his professional life. As his benefactors are cutting
ties with Ye, including Balenciaga, JPMorgan Chase, and Vogue. While the biggest
partner of the Praise God singer, Adidas has maintained silence over this
ongoing antisemitic wave, while reviewing the contract
[https://netflixjunkie.com/netflix-news-i-am-adidas-sports-giant-adidas-puts-multi-billion-dollars-worth-yeezy-deal-under-review-following-a-spat-with-kanye-west/].
Even though the talent agency CAA has also discontinued supporting the Yeezy
owner after his hate campaign against Jewish people.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

However, it seems that the giant sportswear brand won’t be able to ignore this
for a long time after what West said during the Drink Champs Podcast.

ALSO READ: The Real Slim Shady Eminem Has Been One of the Inspirations for Kanye
West, but Not for the Exact Reason You Would Imagine
[https://netflixjunkie.com/netflix-news-the-real-slim-shady-eminem-has-been-one-of-the-inspirations-for-kanye-west-but-not-for-the-exact-reason-you-would-imagine/]

“I can say anti-Semitic things, and Adidas can’t drop me. Now what? Now what?”
stated Ye. Seeing this, many celebrities, including Kat Dennings, Josh Gad, and
Megan Stalter, have called out Adidas for taking sides with West. Also, former
NBA sharpshooter and Adidas-sponsored, Detlef Schrempf, stated
[https://edition.cnn.com/2022/10/24/business/nightcap-adidas-kanye-controversy/index.html]
on social media:

“I represented the 3 stripes during my career & beyond. @adidas needs to make a
statement NOW! Suspend any relationship w/ @kanyewest until he has received
psychiatric help, but why wait? End it now. He won’t change #erasethehate.”



The pressure is rapidly growing on the brand as a new hashtag #BoycottAdidas has
been trending on Twitter after the video of the fashion designer came out.
Meanwhile, after the White Lives Matter runway Adidas
[https://edition.cnn.com/2022/10/24/business/nightcap-adidas-kanye-controversy/index.html]
has already assured to review the collaboration, but nothing is confirmed yet.

ALSO READ: “I want to be better”- Throwback to When Drake With a Current Net
Worth of 250 Million Wanted to “surpass” Kanye West at 6.6 Billion
[https://netflixjunkie.com/netflix-news-i-want-to-be-better-throwback-to-when-drake-with-a-current-net-worth-of-180-million-wanted-to-surpass-kanye-west-at-6-6-billion/]

Will Adidas drop its highly profitable partnership with Kanye West? What do you
think about the mental health issues of the rapper? Tell us your views in the
comments!

Shikha Arya

Comment

Long Time Collaborator of Kanye West, Adidas Is in a Pickle to Sever Ties With the Rapper - Netflix Junkie

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Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons. When it comes to shows and movies, she has a soft spot for cult classics like Stranger Things, Sandman, and period dramas like Bridgerton. Shikha is always in tune with the latest happenings in the entertainment industry and keeps a finger on the pulse of what's trending. Beyond writing, she finds peace and tranquility in reading and cycling, which help her unwind after a long day.

https://netflixjunkie.com/netflix-news-long-time-collaborator-of-kanye-west-adidas-is-in-a-pickle-to-sever-ties-with-the-rapper

Long Time Collaborator of Kanye West, Adidas Is in a Pickle to Sever Ties With the Rapper - netflix-junkie

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<p>Kanye West is a thriving name in the entertainment industry because of the music he has created over the years. But the rapper has also been known for his fashion sense as he collaborated with many notable brands. As a fashion designer, Ye has worked with Nike, Louis Vuitton, The Gap, and A.P.C. on clothing and footwear. Not to mention, his most high-end collaboration is with the German sportswear company Adidas.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="The Kanye &#039;Ye&#039; West Interview With Piers Morgan" width="1170" height="658" src="https://www.youtube.com/embed/L63Jt6__aGw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>The collaboration named Yeezy was founded by the rapper, which includes limited edition colorways and general release sneakers. However, the current clouds of troubling statements made by the Donda singer seem to cost him a<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Long time collaborator of Kanye West Adidas is in a pickle to severe ties with the rapper&quot;}" data-sheets-userformat="{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}"> long-time partnership. Is </span><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Long time collaborator of Kanye West Adidas is in a pickle to severe ties with the rapper&quot;}" data-sheets-userformat="{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}">Adidas in a pickle to sever ties with the rapper? What did Ye say that made people furious? </span></p>
<h2><strong>Adidas is demanded to drop their partnership with Kanye West after his antisemitic comment</strong></h2>
<p>A continuous series of statements made by Kanye West has started brewing controversies affecting his professional life. As his benefactors are cutting ties with Ye, including Balenciaga, JPMorgan Chase, and Vogue. While the biggest partner of the Praise God singer, Adidas has maintained silence over this ongoing antisemitic wave, while <a href="https://netflixjunkie.com/netflix-news-i-am-adidas-sports-giant-adidas-puts-multi-billion-dollars-worth-yeezy-deal-under-review-following-a-spat-with-kanye-west/">reviewing the contract</a>. Even though the talent agency CAA has also discontinued supporting the Yeezy owner after his hate campaign against Jewish people.</p>
<p><img loading="lazy" class="aligncenter size-full wp-image-65059 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/10/0x0.jpg" alt="" width="1200" height="989" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/0x0.jpg 1200w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/0x0-300x247.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/0x0-1024x844.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/0x0-768x633.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>However, it seems that the giant sportswear brand won&#8217;t be able to ignore this for a long time after what West said during the Drink Champs Podcast.</p>
<p><strong>ALSO READ: </strong><a href="https://netflixjunkie.com/netflix-news-the-real-slim-shady-eminem-has-been-one-of-the-inspirations-for-kanye-west-but-not-for-the-exact-reason-you-would-imagine/" rel="bookmark">The Real Slim Shady Eminem Has Been One of the Inspirations for Kanye West, but Not for the Exact Reason You Would Imagine</a></p>
<p><em>“I can say anti-Semitic things, and Adidas can’t drop me. Now what? Now what?”</em> stated Ye. Seeing this, many celebrities, including Kat Dennings, Josh Gad, and Megan Stalter, have called out Adidas for taking sides with West. Also, former NBA sharpshooter and Adidas-sponsored, Detlef Schrempf, <a href="https://edition.cnn.com/2022/10/24/business/nightcap-adidas-kanye-controversy/index.html" target="_blank" rel="noopener">stated</a> on social media:</p>
<p><em>“I represented the 3 stripes during my career &amp; beyond. @adidas needs to make a statement NOW! Suspend any relationship w/ @kanyewe</em><em>st until he has received psychiatric help, but why wait? End it now. He won’t change #erasethehate.”</em></p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West CONTROVERSY: 2 More Companies Drop Him | E! News" width="1170" height="658" src="https://www.youtube.com/embed/FzyUQdjeZHM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>The pressure is rapidly growing on the brand as a new hashtag #BoycottAdidas has been trending on Twitter after the video of the fashion designer came out. Meanwhile, after the White Lives Matter runway <a href="https://edition.cnn.com/2022/10/24/business/nightcap-adidas-kanye-controversy/index.html" target="_blank" rel="noopener">Adidas</a> has already assured to review the collaboration, but nothing is confirmed yet.</p>
<p><strong>ALSO READ: </strong><a href="https://netflixjunkie.com/netflix-news-i-want-to-be-better-throwback-to-when-drake-with-a-current-net-worth-of-180-million-wanted-to-surpass-kanye-west-at-6-6-billion/" rel="bookmark">“I want to be better”- Throwback to When Drake With a Current Net Worth of 250 Million Wanted to “surpass” Kanye West at 6.6 Billion</a></p>
<p>Will Adidas drop its highly profitable partnership with Kanye West? What do you think about the mental health issues of the rapper? Tell us your views in the comments!</p>


“I want to be better”- Throwback to When Drake With a Current Net Worth of 250
Million Wanted to “surpass” Kanye West at 6.6 Billion

The Real Slim Shady Eminem Has Been One of the Inspirations for Kanye West, but
Not for the Exact Reason You Would Imagine

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Long Time Collaborator of Kanye West, Adidas Is in a Pickle to Sever Ties With the Rapper

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