Joe Keery reveals the truth behind the viral Netflix billboard poster to Jimmy Fallon on the show Tonight Show Starring Jimmy Fallon.

Joe Keery Paid Netflix to Put Up the “Protect Steve” Billboard?

Joe Keery Paid Netflix to Put Up the “Protect Steve” Billboard? - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Joe Keery Paid Netflix to Put Up the “Protect Steve” Billboard? - netflix-junkie

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Stranger Things has just wrapped up its fourth season, but fans are not still over the dude with the iconic hair. Joe Keery made a guest appearance on The Tonight Show Starring Jimmy Fallon, and had the host laughing out loud with his witty remark regarding the Netflix billboard. The actor brought along his charm and, of course, his iconic hair to the Fallon show, as he chatted about his character on the show. 
<h2>Joe Keery paid for the famous Netflix billboard </h2>
Before Netflix aired the last two episodes of Stranger Things, the platform had put up a billboard with the headline: <a href="https://netflixjunkie.com/netflix-news-netflix-haunts-joe-keery-fans-with-protect-steve-billboard-is-he-going-to-die-in-season-4/">Protect Steve</a>. 
The actor jokingly admitted, &#8220;So I actually paid for this; it was really expensive.&#8221;
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
.<a href="https://twitter.com/joe_keery?ref_src=twsrc%5Etfw">@joe_keery</a> reacts to <a href="https://twitter.com/netflix?ref_src=twsrc%5Etfw">@Netflix</a>’s <a href="https://twitter.com/hashtag/StrangerThings?src=hash&amp;ref_src=twsrc%5Etfw">#StrangerThings</a> 4 “Protect Steve” billboard. <a href="https://twitter.com/hashtag/FallonTonight?src=hash&amp;ref_src=twsrc%5Etfw">#FallonTonight</a> <a href="https://t.co/YHLfQG8s3o">pic.twitter.com/YHLfQG8s3o</a>
&mdash; The Tonight Show (@FallonTonight) <a href="https://twitter.com/FallonTonight/status/1549247716538007552?ref_src=twsrc%5Etfw">July 19, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The billboard had gotten viral and was the cause of worry for Steve fans. <a href="https://netflixjunkie.com/category/news">Netflix</a> knew exactly what it had to do to throw fans off! The billboard was put up right after the Demobats attacked Steve. Fans believed that the Duffer brothers would sacrifice their favorite character this season. But as it turns out, we worried for nothing. Steve escaped once again from the <a href="https://netflixjunkie.com/netflix-news-steve-harrington-wont-die-in-stranger-things-season-4-volume-2-or-season-5-because-of-shawn-levy/">brink of death</a> thanks to sheer luck and a little help from Eleven. However, he wasn&#8217;t aware of that at that time. 
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-is-mike-wheeler-in-love-with-will-byers-fans-debate-on-hidden-clues-and-feelings-will-byers-sexuality/">Is Mike Wheeler In Love With Will Byers? Fans Debate on Hidden Clues and Feelings</a>
<h2>The actor didn&#8217;t think Steve would make it this far </h2>
Joe Keery had no idea that the <a href="https://netflixjunkie.com/netflix-news-duffer-brothers-turned-stranger-things-upside-down-real-by-registering-a-production-company-with-an-ozark-connection/">Duffer brothers</a> would like him so much that they would keep writing him in. He was initially a one-season character. But the Duffers were extremely impressed with Joe and his character Steve that they kept building his character. And as we all know, they give him a wonderful <a href="https://netflixjunkie.com/stranger-things-steve-harringtons-character-development-is-filled-with-loopholes-throughout-the-series/">redemption arc.</a> It was the Duffers that jumped on the Steve train before we did! 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Top 10 Times Steve Harrington was the Best on Stranger Things" width="1170" height="658" src="https://www.youtube.com/embed/vptboTNGcXk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
Next, the actor is going to star in a heist/romantic drama, Marmalade, alongside Camila Morrone and Aldis Hodge. It is a story about a small-town man that gets thrown into jail. There he befriends his cellmate and together they escape to reunite with his lover. 
His love life is sorted in Marmalade, but it&#8217;s not quite the case in <a href="https://netflixjunkie.com/tag/stranger-things">Stranger Things</a>. Wondering why? Stream the last season <a href="https://www.netflix.com/title/80057281" target="_blank" rel="noopener">here</a>.
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THE TONIGHT SHOW STARRING JIMMY FALLON &#8212; Episode 1683 &#8212; Pictured: (l-r) Actor Joe Keery during an interview with host Jimmy Fallon on Monday, July 18, 2022 &#8212; (Photo by: Todd Owyoung/NBC)

The Tonight Show Starring Jimmy Fallon &#8211; Season 9

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Joe Keery Paid Netflix to Put Up the “Protect Steve” Billboard?

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