Find out why the renowned sports company Adidas is reconsidering their partnership with the Kanye West brand Yeezys

“I AM ADIDAS”- Sports Giant Adidas Puts Multi-Billion Dollars Worth Yeezy Deal Under Review, Following a Spat With Kanye West

Rarely a day goes by when Kanye West doesn’t stir up a controversy. Whether it
is less than stable family life or his business undertakings, Ye’s actions more
often than not land him in hot water. The “White Lives Matter” stunt at Paris
Fashion Week, while relatively old news, has prolonged itself.



From Vogue fashion editor
[https://netflixjunkie.com/netflix-news-how-is-kanye-west-redeeming-himself-after-criticizing-vogue-editor/]
Gabriella Karefa-Johnson to Gigi Hadid to Hailey Bieber, the event has even
dragged many celebrities into it. Even the German Sports brand Adidas has put
Kanye’s Yeezy deal under review. Let us find out what went down.

ALSO READ: “Am I canceled again?” – Kanye West and the White Lives Matter
Controversy Drags in the Biebers
[https://netflixjunkie.com/netflix-news-am-i-canceled-again-kanye-west-and-the-white-lives-matter-controversies-drag-in-the-beibers/]


ADIDAS REEVALUATES ITS PARTNERSHIP WITH THE KANYE WEST YEEZYS

Granted, the mammoth sports firm didn’t explicitly highlight or cite Kanye’s
“White Lives Matter” controversy
[https://netflixjunkie.com/netflix-news-fake-and-disgusing-queen-and-slim-actress-jodie-turner-smith-criticise-kanye-west-over-recent-controversy/],
but Kanye’s long-term association with Adidas is no longer stable. While it
could be a coincidence that Adidas announced the reconsideration just one day
after the said event, it could have been a factor. According to Adidas,
“successful partnerships are rooted in mutual respect and shared
values.” Surprising absolutely no one, the Power singer had a less than friendly
response, all locked and loaded.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

Along with a crude expletive and a caption saying, “I AM ADIDAS,” Kanye West
[https://netflixjunkie.com/tag/kanye-west/] accused the sports brand of stealing
his designs. Granted, the original Instagram post has since been taken down, the
screenshots are all over the internet. In an official statement, Adidas even
shared how there were “repeated efforts to privately resolve the situation.”
Reportedly, only after their attempts didn’t bear any fruit did the company
announce the review.

ALSO READ: Kanye West Shed Light on Negative Image of Donda Academy, Says
Celebrities Have To “keep up an image”
[https://netflixjunkie.com/netflix-news-kanye-west-shed-light-on-negative-image-of-donda-academy-says-celebrities-have-to-keep-up-an-image/]

The announcement from the German brand even acknowledged
[https://www.bbc.com/news/business-63167930] that the “Adidas Yeezy partnership
is one of the most successful collaborations” so far in their brand journey and
perhaps even in the sporting world. The Yeezy sneakers are undoubtedly one of
the most sought-after footwear ranges. Despite costing a few hundred dollars,
the kicks sell out in the blink of an eye after their release. 



Do you think after the Gap fallout initiated by Kanye, Adidas would be next to
severe ties with the rapper? Let us know in the comments. In the meantime, you
can check out the Donda artist’s documentary Jeen-Yuhs: A Kanye Trilogy
streaming [https://www.netflix.com/in/title/81426972] on Netflix.

 

 

Natasha Vijan

Comment

“I AM ADIDAS”- Sports Giant Adidas Puts Multi-Billion Dollars Worth Yeezy Deal Under Review, Following a Spat With Kanye West - Netflix Junkie

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Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling.

Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London.

An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

https://netflixjunkie.com/netflix-news-i-am-adidas-sports-giant-adidas-puts-multi-billion-dollars-worth-yeezy-deal-under-review-following-a-spat-with-kanye-west

“I AM ADIDAS”- Sports Giant Adidas Puts Multi-Billion Dollars Worth Yeezy Deal Under Review, Following a Spat With Kanye West - netflix-junkie

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Rarely a day goes by when Kanye West doesn&#8217;t stir up a controversy. Whether it is less than stable family life or his business undertakings, Ye&#8217;s actions more often than not land him in hot water. The &#8220;White Lives Matter&#8221; stunt at Paris Fashion Week, while relatively old news, has prolonged itself.
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West SHOCKS With White Lives Matter Shirt" width="1170" height="658" src="https://www.youtube.com/embed/3Uyi7PsKQfM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
From <a href="https://netflixjunkie.com/netflix-news-how-is-kanye-west-redeeming-himself-after-criticizing-vogue-editor/">Vogue fashion editor</a> Gabriella Karefa-Johnson to Gigi Hadid to Hailey Bieber, the event has even dragged many celebrities into it. Even the German Sports brand Adidas has put Kanye&#8217;s Yeezy deal under review. Let us find out what went down.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-am-i-canceled-again-kanye-west-and-the-white-lives-matter-controversies-drag-in-the-beibers/" rel="bookmark">“Am I canceled again?” – Kanye West and the White Lives Matter Controversy Drags in the Biebers</a>
<h2>Adidas reevaluates its partnership with the Kanye West Yeezys</h2>
Granted, the mammoth sports firm didn&#8217;t explicitly highlight or cite Kanye&#8217;s <a href="https://netflixjunkie.com/netflix-news-fake-and-disgusing-queen-and-slim-actress-jodie-turner-smith-criticise-kanye-west-over-recent-controversy/">&#8220;White Lives Matter&#8221; controversy</a>, but Kanye&#8217;s long-term association with Adidas is no longer stable. While it could be a coincidence that Adidas announced the reconsideration just one day after the said event, it could have been a factor. According to Adidas, &#8220;successful partnerships are rooted in mutual respect and shared values.&#8221; Surprising absolutely no one, the Power singer had a less than friendly response, all locked and loaded.
<img loading="lazy" class="aligncenter size-full wp-image-60064 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy.jpeg" alt="" width="1600" height="900" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy.jpeg 1600w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy-300x169.jpeg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy-1024x576.jpeg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy-768x432.jpeg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-controversy-1536x864.jpeg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" />
Along with a crude expletive and a caption saying, &#8220;I AM ADIDAS,&#8221; <a href="https://netflixjunkie.com/tag/kanye-west/">Kanye West</a> accused the sports brand of stealing his designs. Granted, the original Instagram post has since been taken down, the screenshots are all over the internet. In an official statement, Adidas even shared how there were &#8220;repeated efforts to privately resolve the situation.&#8221; Reportedly, only after their attempts didn&#8217;t bear any fruit did the company announce the review.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-kanye-west-shed-light-on-negative-image-of-donda-academy-says-celebrities-have-to-keep-up-an-image/" rel="bookmark">Kanye West Shed Light on Negative Image of Donda Academy, Says Celebrities Have To “keep up an image”</a>
The announcement from the German brand even <a href="https://www.bbc.com/news/business-63167930" target="_blank" rel="noopener">acknowledged</a> that the &#8220;Adidas Yeezy partnership is one of the most successful collaborations&#8221; so far in their brand journey and perhaps even in the sporting world. The Yeezy sneakers are undoubtedly one of the most sought-after footwear ranges. Despite costing a few hundred dollars, the kicks sell out in the blink of an eye after their release. 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West Ends Yeezy Partnership With Gap" width="1170" height="658" src="https://www.youtube.com/embed/mYGhFKLizw4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
Do you think after the Gap fallout initiated by Kanye, Adidas would be next to severe ties with the rapper? Let us know in the comments. In the meantime, you can check out the Donda artist&#8217;s documentary Jeen-Yuhs: A Kanye Trilogy <a href="https://www.netflix.com/in/title/81426972" target="_blank" rel="noopener">streaming</a> on Netflix.
&nbsp;
&nbsp;

“Am I canceled again?” – Kanye West and the White Lives Matter Controversy Drags
in the Biebers

Kanye West Shed Light on Negative Image of Donda Academy, Says Celebrities Have
To “keep up an image”

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

https://www.staging.netflixjunkie.com/wp-content/uploads/2022/10/Kanye-adidas-1.png

Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling. Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London. An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

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“I AM ADIDAS”- Sports Giant Adidas Puts Multi-Billion Dollars Worth Yeezy Deal Under Review, Following a Spat With Kanye West

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