How Sydney Sweeney in Frankies Bikinis on Euphoria “Sparked” the Romantic Collaboration

Published 03/10/2023, 10:30 PM EST

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Apart from being an immensely talented actress, Sydney Sweeney is also a beach-style inspiration. Since the American actress is often seen posing poolside donning a beautiful swimsuit. Not to mention, her unique choices in bikinis have even brought her several projects. In 2021, the Sharp Objects star teamed up with The Mayfair Group which led to a crazy sale of the swirl-print pieces after her pictures came out. And this summer the beautiful blonde has partnered with the innovative swimwear brand Frankies Bikinis owned by Francesca Aiello. But do you know that the beginning of this romantic collaboration has something to do with her breakout show Euphoria?

In a new exclusive interview with Elle, Sydney Sweeney opened up about what inspired this dazzling collaboration between her and Francesco Agello. The Reality star was asked that did the founder approached her after seeing her in the episode of season 2.

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“It definitely sparked the conversation! We met in person at her Venice office and instantly hit it off,” responded the 25-year-old. She continued how after meeting Aiello they brainstormed ideas, that resulted in this enchanting collection.

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“You are unapologetically yourself” – Sydney Sweeney on Collaborating With Frankies Bikinis to Empower You in a Swimsuit

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For the unversed, Sweeney, who played the role of Cassie Howard in the teen drama sported a pink bikini from the brand. In order to seduce Maddy’s boyfriend Nate Jacobs the character passes by in a strappy one-piece that Maddy could never wear.

How Sydney Sweeney hyped the sale of Frankies Bikinis in 2022? 

After watching this episode on HBO, hundreds of female fans went crazy over Cassie’s captivating look. They instantly searched the internet about the Gemma Wrap One-Piece Swimsuit from Frankies Bikinis. And you might not believe that the whole stock went out 24 hours after the episode airing. While hundreds of fans ended up on a waitlist that include 500 people.

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Even now, if you go on the brand’s website, you will not find a single piece left since this gorgeous barbie pink took over hearts. Meanwhile, we can also say that this swimsuit turned out to be a lucky charm for the actress. Since that scene caught the eye of a designer who was mesmerized by her bombshell romantic aura.

“I immediately envisioned a collaboration for Sydney to create pieces that truly embody her gorgeous femininity,” said Francesca Aiello in a press statement.

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DIVE DEEPER

“You are unapologetically yourself” – Sydney Sweeney on Collaborating With Frankies Bikinis to Empower You in a Swimsuit

almost 2 years ago

What look do you adore most about Sydney Sweeney most? Drop your views in the comment box!

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Shikha Arya

2072 articles

Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons.

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