After shattering sales records with anything Yeezy, Kanye West might be walking away from both his Adidas and Gap partnerships.

From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

Kanye West is a man of many talents. And while we can all laugh and be
judgmental about his Instagram meltdowns, there is no denying that his craft is
absolutely no joke. Just a couple of years back, Kanye West, now Ye, was in a
debt of more than half a million, but the man was not crumbling. When Ye said he
always counted on God, because “He’s done miracles on me” in No Child Left
Behind, he was not kidding.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

How the rapper managed to lay down the foundations of an iconic deal in hours on
air is not short of a miracle. Kanye West, who is now on an Instagram rampage
about how Adidas and Gap are stealing his designs, started off this journey with
a debt of $53M.


HOW KANYE WEST BROUGHT NIKE AIR YEEZY TO LIFE IN MID-AIR

It all started in 2007 when Kanye West was on a flight with the CEO of Nike,
Mark Parker. Ye trusted himself and pulled out his sketchpad then and there and
started making shoe designs without knowing where he was going with this. By the
end of the flight, West had convinced Parker to let him design shoes. And soon
after, the CEO arranged a meeting with the rapper and the designer behind the
Air Jordans Tinker Hatfield. That is how the iconic Nike Air Yeezys came into
being.



While the shoes were a hit, Kanye wanted royalty and Nike was not budging.
Furthermore, the rapper said that his shoes were the only ones to leave the same
impact as Air Jordans and that he should be treated like an athlete. He was
famously quoted saying, “I go to the Garden and play one-on-NO-ONE. I’m a
performance athlete” at the Hot 97’s The Angie Martinez Show
[https://youtu.be/B0eQFYsKHlo].

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]https://netflixjunkie.com/wp-content/uploads/2022/09/26gap-articleLarge.webp

This drift lead him to break with Nike in 2013 and join Adidas. At Adidas, Kanye
now holds 15% on wholesale royalties. Additionally, he has 100% ownership of the
Yeezy brand and the yearly marketing fee. However, the rapper
[https://netflixjunkie.com/netflix-news-queen-elizabeth-iis-death-inspires-kenya-west-to-lean-into-the-light/]
says he won’t be renewing the deal with Adidas after 2026, and similarly with
Gap. West accused both companies of copying his designs. In the near future, he
said he would conquer the apparel industry on his own.

ALSO READ:  When Kevin Durant Went All Awe for Kanye West After Watching
‘Jeen-Yuhs’ on Netflix
[https://netflixjunkie.com/netflix-news-when-kevin-durant-went-all-awe-for-kanye-west-after-watching-jeen-yuhs-on-netflix/]

Do you think Kanye West will walk away from his partnership with Gap and Adidas?
Let us know in the comments below.

Aliza Siddiqui

Comment

From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy - Netflix Junkie

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Meet Aliza Siddiqui, a Hollywood News reporter at Netflix Junkie. Her love affair with Hollywood began with Anne Hathaway and The Princess Diaries, but it was the thrilling climax of Don’t Look Up that cemented her infatuation with the industry and its filmmaking. Aliza's journey into entertainment reporting began with her time at Otakukart, where she wrote over a thousand articles. Her writing style is cheeky and engaging, as seen in her report "Somewhat Alarmed," where she narrates Jimmy Kimmel's hilarious story of how Jason Bateman tricked him into gecko-sitting. Aliza's ultimate dream is to study and critique films that capture her imagination and the attention of movie-goers worldwide. When she is not busy binge-watching Sacha Baron Cohen movies and The Office, she loves to curl up with a weathered copy of a Khaled Hosseini or Indu Sundaresan book.

https://netflixjunkie.com/netflix-news-from-being-in-business-with-adidas-and-nike-to-now-at-helm-of-his-company-how-6-6-billion-worth-kanye-west-is-calling-shots-at-yeezy

From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy - netflix-junkie

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To Know

<p>Kanye West is a man of many talents. And while we can all laugh and be judgmental about his Instagram meltdowns, there is no denying that his craft is absolutely no joke. Just a couple of years back, Kanye West, now Ye, was in a debt of more than half a million, but the man was not crumbling. When Ye said he always counted on God, because &#8220;<em>He&#8217;s done miracles on me&#8221;</em> in No Child Left Behind, he was not kidding.</p>
<p><img loading="lazy" class="aligncenter  wp-image-53859 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/09/55db30a69dd7cc25008b563b.webp" alt="" width="827" height="570" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/09/55db30a69dd7cc25008b563b.webp 700w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/09/55db30a69dd7cc25008b563b-300x207.webp 300w" sizes="(max-width: 827px) 100vw, 827px" /></p>
<p>How the rapper managed to lay down the foundations of an iconic deal in hours on air is not short of a miracle. Kanye West, who is now on an Instagram rampage about how Adidas and Gap are stealing his designs, started off this journey with a debt of $53M.</p>
<h2>How Kanye West brought Nike Air Yeezy to life in mid-air</h2>
<p>It all started in 2007 when Kanye West was on a flight with the CEO of Nike, Mark Parker. Ye trusted himself and pulled out his sketchpad then and there and started making shoe designs without knowing where he was going with this. By the end of the flight, West had convinced Parker to let him design shoes. And soon after, the CEO arranged a meeting with the rapper and the designer behind the Air Jordans Tinker Hatfield. That is how the iconic Nike Air Yeezys came into being.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Inside Kanye West&#039;s California Home | My Next Guest With David Letterman | Netflix" width="1170" height="658" src="https://www.youtube.com/embed/_2QsStorhIw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>While the shoes were a hit, Kanye wanted royalty and Nike was not budging. Furthermore, the rapper said that his shoes were the only ones to leave the same impact as Air Jordans and that he should be treated like an athlete. He was famously quoted saying, &#8220;<em>I go to the Garden and play one-on-NO-ONE. I&#8217;m a performance athlete</em>&#8221; at the <em>Hot 97&#8217;s The Angie Martinez <a href="https://youtu.be/B0eQFYsKHlo">Show</a></em>.</p>
<p><a href="https://netflixjunkie.com/wp-content/uploads/2022/09/26gap-articleLarge.webp"><img loading="lazy" class="aligncenter  wp-image-53856 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/09/26gap-articleLarge.webp" alt="" width="831" height="554" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/09/26gap-articleLarge.webp 600w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/09/26gap-articleLarge-300x200.webp 300w" sizes="(max-width: 831px) 100vw, 831px" /></a></p>
<p>This drift lead him to break with Nike in 2013 and join Adidas. At Adidas, Kanye now holds 15% on wholesale royalties. Additionally, he has 100% ownership of the Yeezy brand and the yearly marketing fee. However, <a href="https://netflixjunkie.com/netflix-news-queen-elizabeth-iis-death-inspires-kenya-west-to-lean-into-the-light/">the rapper</a> says he won&#8217;t be renewing the deal with Adidas after 2026, and similarly with Gap. West accused both companies of copying his designs. In the near future, he said he would conquer the apparel industry on his own.</p>
<p><strong>ALSO READ</strong>:  <a href="https://netflixjunkie.com/netflix-news-when-kevin-durant-went-all-awe-for-kanye-west-after-watching-jeen-yuhs-on-netflix/">When Kevin Durant Went All Awe for Kanye West After Watching ‘Jeen-Yuhs’ on Netflix</a></p>
<p>Do you think Kanye West will walk away from his partnership with Gap and Adidas? Let us know in the comments below.</p>


When Kevin Durant Went All Awe for Kanye West After Watching ‘Jeen-Yuhs’ on
Netflix

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From Being in Business With Adidas and Nike, to Now at Helm of His Company, How $6.6 Billion Worth Kanye West Is Calling Shots at Yeezy

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