The partnership between All the Single Ladies crooner

Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth Beyonce Amid Losses

The bad spell for Adidas continues. 2022 was probably the worst year for the
German brand. Despite the lucrative partnership deal with Kanye West, the brand
was forced to cut ties with the rapper due to his anti-Semitic sentiments. The
rapper’s exit dealt a blow to the annual revenue of the company. With its
inventory filled with unsold Yeezy products, the retail brand is projecting a
loss of over $750 million dollars this year. However, amidst the huge losses,
Adidas has let go of another one of its assets, Beyonce. 



The All the Single Ladies crooner is breaking up with the German brand after
nearly 5 years of partnership. According to The Hollywood Reporter,
[https://www.hollywoodreporter.com/news/music-news/beyonce-adidas-mutually-agree-to-part-ways-1235359453/] they
have mutually agreed to end the contract. Apparently, the singer had creative
differences with Adidas over her retail line, Ivy Park. So she chose to walk out
of the deal to reclaim the ownership and creative control over her line.

This news comes after Beyonce unveiled the latest collection from their
collaboration, Park Trail in Dubai. The preview was planned right before her
private concert in the city.  

ALSO READ: After a Short Break, Is Adidas Patching Up With Kanye West Again?
[https://netflixjunkie.com/netflix-news-after-a-short-break-is-adidas-patching-up-with-kanye-west-again/]

She established her retail line back in 2016 with TopShop’s Sir Philip Green.
However, the 50-50 partnership quickly came to an end in 2018 when she struck a
deal with Adidas. As part of the contract, she was supposed to work and launch a
new footwear and apparel line in collaboration with the brand.


WHAT LED TO BEYONCE AND ADIDAS ENDING THEIR PARTNERSHIP?

Ivy park just never hit the billion-dollar mark that Yeezy did. Ye generated $2
billion for the company annually. In fact, the collaboration failed to generate
a predicted revenue of $250 million.
[https://netflixjunkie.com/netflix-news-after-the-exit-of-kanye-west-adidas-left-with-2-billion-dollar-gap-despite-making-40-million-in-sales-with-beyonces-deal/]
On top of that, it had seen sales go down by 50%. The company executives never
revealed the actual figures the collaboration made. However, the Wall Street
Journal reports claim that Queen Bey’s apparel line was not profitable at all.
It was losing money since the partnership came into place. The brand was also
paying $20 million per year to the singer. Moreover, Ivy Park’s clothes
supposedly never carried a prominent Adidas logo. 

Billboard of Beyonce's brand, Ivy Park
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

With the partnership coming to an end, the ‘Lemonade’ singer is gearing up for
her upcoming Renaissance World Tour. Similarly, Adidas has plans to launch
another range of products with Fear of God’s Jerry Lorenzo.

Do you think Adidas made the right decision?

Srabani Biswas

Comment

Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth Beyonce Amid Losses - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth Beyonce Amid Losses - netflix-junkie

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The bad spell for Adidas continues. 2022 was probably the worst year for the German brand. Despite the lucrative partnership deal with Kanye West, the brand was forced to cut ties with the rapper due to his anti-Semitic sentiments. The rapper&#8217;s exit dealt a blow to the annual revenue of the company. With its inventory filled with unsold Yeezy products, the retail brand is projecting a loss of over $750 million dollars this year. However, amidst the huge losses, Adidas has let go of another one of its assets, Beyonce. 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="adidas x IVY PARK" width="1170" height="658" src="https://www.youtube.com/embed/Vv2EFFRSoOY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
The All the Single Ladies crooner is breaking up with the German brand after nearly 5 years of partnership. <a href="https://www.hollywoodreporter.com/news/music-news/beyonce-adidas-mutually-agree-to-part-ways-1235359453/">According to The Hollywood Reporter,</a> they have mutually agreed to end the contract. Apparently, the singer had creative differences with Adidas over her retail line, Ivy Park. So she chose to walk out of the deal to reclaim the ownership and creative control over her line. 
This news comes after Beyonce unveiled the latest collection from their collaboration, Park Trail in Dubai. The preview was planned right before her private concert in the city.  
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-after-a-short-break-is-adidas-patching-up-with-kanye-west-again/" target="_blank" rel="noopener">After a Short Break, Is Adidas Patching Up With Kanye West Again?</a>
She established her retail line back in 2016 with TopShop&#8217;s Sir Philip Green. However, the 50-50 partnership quickly came to an end in 2018 when she struck a deal with Adidas. As part of the contract, she was supposed to work and launch a new footwear and apparel line in collaboration with the brand.
<h2>What led to Beyonce and Adidas ending their partnership?</h2>
Ivy park just never hit the billion-dollar mark that Yeezy did. Ye generated $2 billion for the company annually. In fact, the collaboration <a href="https://netflixjunkie.com/netflix-news-after-the-exit-of-kanye-west-adidas-left-with-2-billion-dollar-gap-despite-making-40-million-in-sales-with-beyonces-deal/">failed to generate a predicted revenue of $250 million.</a> On top of that, it had seen sales go down by 50%. The company executives never revealed the actual figures the collaboration made. However, the Wall Street Journal reports claim that Queen Bey&#8217;s apparel line was not profitable at all. It was losing money since the partnership came into place. The brand was also paying $20 million per year to the singer. Moreover, Ivy Park&#8217;s clothes supposedly never carried a prominent Adidas logo. 
<figure id="attachment_99785" aria-describedby="caption-attachment-99785" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-99785 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-scaled.jpg" alt="Billboard of Beyonce's brand, Ivy Park" width="2560" height="1709" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-1024x684.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-768x513.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-1536x1025.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-2048x1367.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago0070445018h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-99785" class="wp-caption-text">Credits: Imago</figcaption></figure>
With the partnership coming to an end, the &#8216;Lemonade&#8217; singer is gearing up for her upcoming Renaissance World Tour. Similarly, Adidas has plans to launch another range of products with Fear of God&#8217;s Jerry Lorenzo.
Do you think Adidas made the right decision?

After a Short Break, Is Adidas Patching Up With Kanye West Again?

Beyonce at World Premiere Of Disney s The Lion King

World Premiere Of Disney s The Lion King Singer Beyonce Knowles Carter wearing an outfit by Alexander McQueen and Lorrai

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The partnership between All the Single Ladies crooner, Beyonce and Adidas came to an end; Beyonce to take her Ivy Park line forward.

Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth Beyonce Amid Losses

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