Netflix announces ad partnership with tech giant Microsoft. What does this partnership entail

Everything You Need to Know About Netflix Ads, Microsoft Partnership, and the New Subscription Plan

Despite years of resistance, back in April, Netflix announced it would launch an
ad-supported tier after struggling to retain and add subscribers. Thus came the
inevitable Netflix ads. This followed the streamer reporting a massive loss of
200,000 subscribers for the first time in a decade. They also predicted further
losses in the future. In such a situation, rolling out a cheaper plan would most
likely attract more subscribers. And that’s where Microsoft comes in. 


MICROSOFT-NETFLIX PARTNERSHIP

On Wednesday, 13th of July, Netflix revealed Microsoft as its technology and
sales partner. The streaming giant partnered with the tech giant for its
ad-supported service. This means Microsoft will be the exclusive provider of all
Netflix ads. The streamer’s Chief Operating Officer, Greg Peters, illustrated
[https://about.netflix.com/en/news/netflix-partners-with-microsoft] that the
newer ad-supported plan will be “in addition to our existing ads-free basic,
standard, and premium plans.”

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

According to Peters, Microsoft’s innovations and its impeccable privacy
protections were the main reasons for the alliance. While the business plan is
still at the inception stage, the COO expressed his excitement to work with the
software company. He also shed some light on their vision for the future. He
promised “more choice for consumers and a premium, better-than-linear TV brand
experience for advertisers.”

ALSO READ: Should Netflix Bring In the Conventional Form of Experience With
Theatrical Releases as a Remedy to the Losses?
[https://netflixjunkie.com/netflix-news-should-netflix-bring-in-the-conventional-form-of-experience-with-theatrical-releases-as-a-remedy-to-the-losses/]

Microsoft CEO Satya Nadella took to Twitter to give his two cents regarding the
partnership.

> We’re thrilled Netflix has selected Microsoft as its advertising technology
> and sales partner. We want publishers to have more long-term viable ad
> monetization platforms, so more people can access the content they love
> wherever they are. https://t.co/QmPszxJTOf [https://t.co/QmPszxJTOf]
> 
> — Satya Nadella (@satyanadella) July 13, 2022
> [https://twitter.com/satyanadella/status/1547288259834757121?ref_src=twsrc%5Etfw]




WHAT DOES NETFLIX ADS MEAN FOR CUSTOMERS?

Mikhail Parakhin, President of Web Experience, Microsoft, released an official
blog regarding the collaboration. He shared
[https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/],
“At launch, consumers will have more options to access Netflix’s award-winning
content. Marketers looking to Microsoft for their advertising needs will have
access to the Netflix audience and premium connected TV inventory.” 



Since 2015, Microsoft President Brad Smith has been a chair on Netflix’s board.
Microsoft’s Bing search engine and LinkedIn, its business-oriented social
network, generated $10 billion in ad revenue last year. NBCUniversal’s Peacock
and Warner Brothers Discovery’s HBO Max are among the rivals to offer an
ad-supported service. Perhaps Netflix’s [http://netflixjunkie.com/category/news]
hoping for the same turnaround in their revenue by jumping on the bandwagon. 

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]https://netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1.webp

Having said that, you will not have to endure the ads
[https://netflixjunkie.com/dont-worry-netflix-ads-are-not-for-every-subscriber-here-are-all-the-answers/]
unless you choose the cheaper plan. Subscriptions for premium, standard, and
basic plans will continue to operate normally. Existing plans won’t have any
ads. So you can relax and continue your ad-free bliss and steam your favorite
Netflix Originals [http://netflixjunkie.com/category/originals]. 

ALSO READ: Elon Musk Twitter Deal: Bot Sentinel CEO And Founder Christopher
Bouzy Calls The Fiasco a Netflix Series Opportunity
[https://netflixjunkie.com/netflix-news-elon-musk-twitter-deal-bot-sentinel-ceo-and-founder-christopher-bouzy-calls-the-fiasco-a-netflix-series-opportunity/]

Is this a solution for all of Netflix’s underlying issues? Only time will tell.
We hope that this new partnership proves fruitful for our beloved streaming
giant. Now, if only Netflix could quickly fix its curation
[https://netflixjunkie.com/ways-netflix-can-learn-to-curate-better-content-from-mubi-and-spotify/],
the OTT would be a better place!

Natasha Vijan

Comment

Everything You Need to Know About Netflix Ads, Microsoft Partnership, and the New Subscription Plan - Netflix Junkie

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Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling.

Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London.

An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

https://netflixjunkie.com/netflix-news-everything-you-need-to-know-about-netflix-ads-microsoft-partnership-and-the-new-subscription-plan

Everything You Need to Know About Netflix Ads, Microsoft Partnership, and the New Subscription Plan - netflix-junkie

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Despite years of resistance, back in April, Netflix announced it would launch an ad-supported tier after struggling to retain and add subscribers. Thus came the inevitable Netflix ads. This followed the streamer reporting a massive loss of 200,000 subscribers for the first time in a decade. They also predicted further losses in the future. In such a situation, rolling out a cheaper plan would most likely attract more subscribers. And that&#8217;s where Microsoft comes in. 
<h2>Microsoft-Netflix Partnership</h2>
On Wednesday, 13th of July, Netflix revealed Microsoft as its technology and sales partner. The streaming giant partnered with the tech giant for its ad-supported service. This means Microsoft will be the exclusive provider of all Netflix ads. The streamer&#8217;s Chief Operating Officer, Greg Peters, <a href="https://about.netflix.com/en/news/netflix-partners-with-microsoft" target="_blank" rel="noopener">illustrated</a> that the newer ad-supported plan will be &#8220;in addition to our existing ads-free basic, standard, and premium plans.&#8221;
<img loading="lazy" class="aligncenter size-full wp-image-39478 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft.webp" alt="" width="1600" height="800" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft.webp 1600w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft-300x150.webp 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft-1024x512.webp 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft-768x384.webp 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-microsoft-1536x768.webp 1536w" sizes="(max-width: 1600px) 100vw, 1600px" />
According to Peters, Microsoft&#8217;s innovations and its impeccable privacy protections were the main reasons for the alliance. While the business plan is still at the inception stage, the COO expressed his excitement to work with the software company. He also shed some light on their vision for the future. He promised &#8220;more choice for consumers and a premium, better-than-linear TV brand experience for advertisers.&#8221;
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-should-netflix-bring-in-the-conventional-form-of-experience-with-theatrical-releases-as-a-remedy-to-the-losses/" target="_blank" rel="noopener">Should Netflix Bring In the Conventional Form of Experience With Theatrical Releases as a Remedy to the Losses?</a>
Microsoft CEO Satya Nadella took to Twitter to give his two cents regarding the partnership.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. <a href="https://t.co/QmPszxJTOf">https://t.co/QmPszxJTOf</a>
&mdash; Satya Nadella (@satyanadella) <a href="https://twitter.com/satyanadella/status/1547288259834757121?ref_src=twsrc%5Etfw">July 13, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<h2>What does Netflix Ads mean for customers?</h2>
Mikhail Parakhin, President of Web Experience, Microsoft, released an official blog regarding the collaboration. He <a href="https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/" target="_blank" rel="noopener">shared</a>, &#8220;At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory.&#8221; 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Netflix reveals new ad-supported subscription l GMA" width="1170" height="658" src="https://www.youtube.com/embed/Fkv-kwE_RKI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
Since 2015, Microsoft President Brad Smith has been a chair on Netflix&#8217;s board. Microsoft&#8217;s Bing search engine and LinkedIn, its business-oriented social network, generated $10 billion in ad revenue last year. NBCUniversal&#8217;s Peacock and Warner Brothers Discovery&#8217;s HBO Max are among the rivals to offer an ad-supported service. Perhaps <a href="http://netflixjunkie.com/category/news">Netflix&#8217;s</a> hoping for the same turnaround in their revenue by jumping on the bandwagon. 
<a href="https://netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1.webp"><img loading="lazy" class="aligncenter size-full wp-image-39484 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1.webp" alt="" width="1140" height="600" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1.webp 1140w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1-300x158.webp 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1-1024x539.webp 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/07/netflix-noads-1140x600-1-768x404.webp 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></a>
Having said that, you will not have to <a href="https://netflixjunkie.com/dont-worry-netflix-ads-are-not-for-every-subscriber-here-are-all-the-answers/" target="_blank" rel="noopener">endure the ads</a> unless you choose the cheaper plan. Subscriptions for premium, standard, and basic plans will continue to operate normally. Existing plans won&#8217;t have any ads. So you can relax and continue your ad-free bliss and steam your favorite <a href="http://netflixjunkie.com/category/originals">Netflix Originals</a>. 
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-elon-musk-twitter-deal-bot-sentinel-ceo-and-founder-christopher-bouzy-calls-the-fiasco-a-netflix-series-opportunity/" target="_blank" rel="noopener">Elon Musk Twitter Deal: Bot Sentinel CEO And Founder Christopher Bouzy Calls The Fiasco a Netflix Series Opportunity</a>
Is this a solution for all of Netflix&#8217;s underlying issues? Only time will tell. We hope that this new partnership proves fruitful for our beloved streaming giant. Now, if only Netflix could quickly <a href="https://netflixjunkie.com/ways-netflix-can-learn-to-curate-better-content-from-mubi-and-spotify/" target="_blank" rel="noopener">fix its curation</a>, the OTT would be a better place!

Elon Musk Twitter Deal: Bot Sentinel CEO And Founder Christopher Bouzy Calls The
Fiasco a Netflix Series Opportunity

Should Netflix Bring In the Conventional Form of Experience With Theatrical
Releases as a Remedy to the Losses?

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

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Netflix announces ad partnership with tech giant Microsoft. What does this partnership entail? Is Netflix ads the future? Find out.

Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling. Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London. An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

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Everything You Need to Know About Netflix Ads, Microsoft Partnership, and the New Subscription Plan

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