Adidas decides to continue selling Yeezys even after ending their multi-million dollar partnership with Kanye West.

Despite Severing Ties With Kanye West, Adidas to Make Use of “design rights” and Continue the Sale of Yeezys

Kanye West, the richest rapper in the world, finally got the short end of the
stick. His world, social media antics, and far too many controversies finally
caught up to him. His recent scandals, including ‘White Lives Matter’ and his
anti-Semitic rhetoric, resulted in several of his business partnerships ending.
While some big names like Gap, Balenciaga, and CAA were on the list, his most
notable split was with the German sports brand, Adidas.



The Adidas-Yeezy deal was valued at about $1.5 billion. Ye incurred a heavy loss
owing to this broken deal, which allegedly even cost Ye his billionaire tag
[https://netflixjunkie.com/netflix-news-will-kanye-west-still-hold-the-billionaire-tag-after-adidas-ends-partnership-over-online-controversies/]
according to Forbes. However, looks like Adidas has found a way to keep selling
Yeezys despite severing ties with the rapper.

ALSO READ: From Adidas to Skechers, Here Are 8 Companies Coming Together to Put
a Dent in the Billionaire Tag of the Richest Rapper Kanye West
[https://netflixjunkie.com/netflix-news-from-adidas-to-skechers-here-are-8-companies-coming-together-to-put-a-dent-in-the-richest-rapper-kanye-west-billionaire-tag/]


ADIDAS PLANS TO SELL THE KANYE WEST YEEZY COLLECTION WITHOUT THE RAPPER

Following Kanye West [https://netflixjunkie.com/tag/kanye-west/]‘s
“unacceptable, hateful, and dangerous” comments on social media, Adidas felt
forced to take action against him. So, at the end of last month, Adidas
terminated its decade-long collaboration with the Power singer. This meant a
cease in the production of all Yeezy products with “immediate effect.” However,
on Wednesday, November 2, Adidas called a meeting to review its quarterly
earnings.



At that discussion, CFO Harm Ohlmeyer disclosed their plans to “leverage the
existing inventory,” regarding West’s shoes. According to this statement, Adidas
will continue the sale of the Donda rapper’s collection, but without his name.
Neither Ye nor his brand name Yeezy will be in any way associated with the
footwear line anymore.

“Adidas is the sole owner of all design rights registered to existing products.
We intend to make use of these rights as early as 2023,” claimed
[https://metro.co.uk/2022/11/11/kanye-wests-shoes-still-to-be-sold-by-adidas-despite-partnership-ending-17740956/]
Ohlmeyer.

ALSO READ: With So Many Controversies, Kanye West Is Now Getting Copyright
Lawsuit Over His Song ‘Life of the Party’
[https://netflixjunkie.com/netflix-news-with-so-many-controversies-kanye-west-is-now-getting-copyright-lawsuit-over-his-song-life-of-the-party/]

While the company also had to deal with losses after its split with Ye, Ohlmeyer
reiterated the media had heavily “overstated” the profitability and success of
their collaboration with Ye. Moreover, it seems like by cutting out the cost of
royalties and marketing fees for the brand, Adidas might just be able to break
even by next year. 

How do you think this decision will impact Kanye West? Let us know in the
comments.

 

Natasha Vijan

Comment

Despite Severing Ties With Kanye West, Adidas to Make Use of “design rights” and Continue the Sale of Yeezys - Netflix Junkie

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Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling.

Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London.

An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

https://netflixjunkie.com/netflix-news-despite-severing-ties-with-kanye-west-adidas-to-make-use-of-design-rights-and-continue-the-sale-of-yeezys

Despite Severing Ties With Kanye West, Adidas to Make Use of “design rights” and Continue the Sale of Yeezys - netflix-junkie

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To Know

Kanye West, the richest rapper in the world, finally got the short end of the stick. His world, social media antics, and far too many controversies finally caught up to him. His recent scandals, including &#8216;White Lives Matter&#8217; and his anti-Semitic rhetoric, resulted in several of his business partnerships ending. While some big names like Gap, Balenciaga, and CAA were on the list, his most notable split was with the German sports brand, Adidas.
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West’s Net Worth Obliterated As Adidas Cuts Ties | Forbes" width="1170" height="658" src="https://www.youtube.com/embed/xX8Q5N3LjB4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
The Adidas-Yeezy deal was valued at about $1.5 billion. Ye incurred a heavy loss owing to this broken deal, which allegedly even cost Ye his <a href="https://netflixjunkie.com/netflix-news-will-kanye-west-still-hold-the-billionaire-tag-after-adidas-ends-partnership-over-online-controversies/">billionaire tag</a> according to Forbes. However, looks like Adidas has found a way to keep selling Yeezys despite severing ties with the rapper.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-from-adidas-to-skechers-here-are-8-companies-coming-together-to-put-a-dent-in-the-richest-rapper-kanye-west-billionaire-tag/" rel="bookmark">From Adidas to Skechers, Here Are 8 Companies Coming Together to Put a Dent in the Billionaire Tag of the Richest Rapper Kanye West</a>
<h2>Adidas plans to sell the Kanye West Yeezy collection without the rapper</h2>
Following <a href="https://netflixjunkie.com/tag/kanye-west/">Kanye West</a>&#8216;s &#8220;unacceptable, hateful, and dangerous&#8221; comments on social media, Adidas felt forced to take action against him. So, at the end of last month, Adidas terminated its decade-long collaboration with the Power singer. This meant a cease in the production of all Yeezy products with &#8220;immediate effect.&#8221; However, on Wednesday, November 2, Adidas called a meeting to review its quarterly earnings.
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Adidas Plans to Sell Yeezys Under New Branding | TMZ Live" width="1170" height="658" src="https://www.youtube.com/embed/hVGQFa9bdtE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
At that discussion, CFO Harm Ohlmeyer disclosed their plans to &#8220;leverage the existing inventory,&#8221; regarding West&#8217;s shoes. According to this statement, Adidas will continue the sale of the Donda rapper&#8217;s collection, but without his name. Neither Ye nor his brand name Yeezy will be in any way associated with the footwear line anymore.
&#8220;Adidas is the sole owner of all design rights registered to existing products. We intend to make use of these rights as early as 2023,&#8221; <a href="https://metro.co.uk/2022/11/11/kanye-wests-shoes-still-to-be-sold-by-adidas-despite-partnership-ending-17740956/" target="_blank" rel="noopener">claimed</a> Ohlmeyer.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-with-so-many-controversies-kanye-west-is-now-getting-copyright-lawsuit-over-his-song-life-of-the-party/" rel="bookmark">With So Many Controversies, Kanye West Is Now Getting Copyright Lawsuit Over His Song ‘Life of the Party’</a>
While the company also had to deal with losses after its split with Ye, Ohlmeyer reiterated the media had heavily &#8220;overstated&#8221; the profitability and success of their collaboration with Ye. Moreover, it seems like by cutting out the cost of royalties and marketing fees for the brand, Adidas might just be able to break even by next year. 
How do you think this decision will impact Kanye West? Let us know in the comments.
&nbsp;

From Adidas to Skechers, Here Are 8 Companies Coming Together to Put a Dent in
the Billionaire Tag of the Richest Rapper Kanye West

With So Many Controversies, Kanye West Is Now Getting Copyright Lawsuit Over His
Song ‘Life of the Party’

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https://www.staging.netflixjunkie.com/wp-content/uploads/2022/11/adidas-Kanye-West-yeezi1.jpg

Natasha is a writer at Netflix Junkie. Despite completing her Masters in Architecture from Hochschule Anhalt in Germany, she decided to follow her passion for storytelling. Apart from working as an architect in the past, Natasha currently also ghostwrites for various travel and lifestyle blogs like italyfoodies.com, mypureplants.com and more. Moreover, she has also been involved as a screenplay analyst with Outstanding Screenplays London. An avid cinephile, Natasha especially enjoys quirky dark comedies and gangster films. She can talk about films by Quentin Tarantino and Guy Ritchie for days and even aspires to make her own film someday. When not at work, she can be found at at outdoor music concert or a stand-up gig. Additionally, she’s a feminist, LGBTQIA ally and a strong mental health advocate.

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Despite Severing Ties With Kanye West, Adidas to Make Use of “design rights” and Continue the Sale of Yeezys

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