Netflix has emerged as the &quot;winner&quot; among all the streaming services after a long battle for ad-based subscriptions.

Despite Earlier Backlash for Ad-Based Subscriptions, Netflix Emerges as a ‘Winner’ Among Streamers

Despite Earlier Backlash for Ad-Based Subscriptions, Netflix Emerges as a ‘Winner’ Among Streamers - Netflix Junkie

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Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons. When it comes to shows and movies, she has a soft spot for cult classics like Stranger Things, Sandman, and period dramas like Bridgerton. Shikha is always in tune with the latest happenings in the entertainment industry and keeps a finger on the pulse of what's trending. Beyond writing, she finds peace and tranquility in reading and cycling, which help her unwind after a long day.

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Despite Earlier Backlash for Ad-Based Subscriptions, Netflix Emerges as a ‘Winner’ Among Streamers - netflix-junkie

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<p>In the past two years, Netflix has made some crucial changes in its plans and strategies. After facing a massive loss in subscribers, they decided to try new models to prevent more damage. But this certainly did not come easy, as these decisions did not sit well with most subscribers. When they announced advertisements would become part of the company&#8217;s business model, users did not sit quietly. People took to social media and threatened to leave the platform forever.</p>
<p>Despite all the backlash the streamer received, it has come out successfully in the end.</p>
<h2><strong>Netflix ads bringing in the big bucks</strong></h2>
<p>Netflix&#8217;s advertising tier has turned out to be a success, leading to analyst upgrades and a higher price target. <strong>Oppenheimer analysts increased their price target for Netflix&#8217;s stock to $600, the highest on Wall Street, thanks to the roaring success of its new advertising-supported tier.</strong> <a href="https://www.marketwatch.com/story/netflixs-ad-model-and-sharing-crackdown-are-paying-dividends-8d511a58" target="_blank" rel="noopener">As reported by Market Watch</a>, Jason Helfstein suggested in a note on January 12 <em>&#8220;plenty of room for [subscription] growth in 2024”</em>.</p>
<figure id="attachment_108480" aria-describedby="caption-attachment-108480" style="width: 4354px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-108480 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h.jpg" alt="Netflix Batman: The Animated Series" width="4354" height="2903" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h.jpg 4354w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-300x200.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1024x683.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-768x512.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1536x1024.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-2048x1365.jpg 2048w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-370x247.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-800x533.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-20x13.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-185x123.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-740x493.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-400x267.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1600x1067.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-72x48.jpg 72w" sizes="(max-width: 4354px) 100vw, 4354px" /><figcaption id="caption-attachment-108480" class="wp-caption-text">Credits: Imago</figcaption></figure>
<p>He increased his estimates for net additions in the fourth quarter to over 10 million from 9 million. For 2024, the additions will be more than 24 million, up from 21 million plus. <strong>Also, internal research led Wells Fargo analysts to increase their estimate on the streamer net additions to 10.4 million.</strong> Justin Patterson, analyst of KeyBanc Capital Markets, kept his overweight rating and raised his price target to $545 from $525.</p>
<p><strong>ALSO READ:</strong> <a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/netflix-hollywood-news-despite-winning-a-whopping-twenty-two-emmys-netflixs-award-tally-dwarves-against-hbo/" target="_blank" rel="noopener">Despite Winning a Whopping 22 Emmys, Netflix’s Award Tally Dwarves Against HBO</a></p>
<p>BofA Securities analyst Jessica Reif Ehrlich increased her price target on Netflix&#8217;s stock to $585 from $525 and maintained her buy rating. Not only that, the analyst has made it clear the platform has left other streamers behind in this race.</p>
<h2><strong>Streaming giant has won the battle </strong></h2>
<p>Netflix is set to further solidify its position as the top streaming service, with recent changes, including industry shifts, talent strikes, and an investor focus on profitability. <em>&#8220;It is becoming increasingly clear that Netflix has won the &#8216;streaming wars,&#8221;</em> she remarked. Since Netflix can now purchase more content from external providers,<strong> it can allocate less towards financing new productions and instead invest in established content, according to Reif Ehrlich. </strong></p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="What&#039;s Coming to Netflix in January 2024" width="1170" height="658" src="https://www.youtube.com/embed/248Ifx2mqbw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>Netflix, which has around 247 million subscribers, gained 10 million new subscribers last year. In November, the streaming service accounted for 7.4% of the total television viewing time in the United States. This figure was second only to YouTube, which was at 9%. Amazon Prime Video was at 3.4% while Walt Disney Co. was at 1.9%. These statistics were obtained from Nielsen. So, Netflix is crushing it right now. Ads are helping them grow, and they are the top dog in the streaming world.</p>
<p><strong>ALSO READ: </strong><a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/netflix-news-netflix-releases-the-first-trailer-of-spaceman-with-adam-sandler-and-paul-dano/" target="_blank" rel="noopener">Netflix Releases the First Trailer of ‘Spaceman’ With Adam Sandler and Paul Dano</a></p>
<p>What do you think about this success? Drop your comments below!</p>


Despite Winning a Whopping 22 Emmys, Netflix’s Award Tally Dwarves Against HBO

Netflix Releases the First Trailer of ‘Spaceman’ With Adam Sandler and Paul Dano

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Netflix has emerged as the "winner" among all the streaming services after a long battle for ad-based subscriptions.

Shikha Arya

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Despite Earlier Backlash for Ad-Based Subscriptions, Netflix Emerges as a ‘Winner’ Among Streamers

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