It is a well-known fact in the K-pop industry that Jisoo has a chokehold grip on millions. But now we analyze to prove our point.

BLACKPINK’s Jisoo Wins the Campaign Race Surpassing Ariana Grande, Billie Eilish, Dua Lipa, and Rihanna

Contrary to popular belief, the K-pop phenomenon was neither teenagers being in
their feels nor was it just limited to the music industry. The past couple of
years have proven that K-pop was a wave strong enough to create a place for
itself in a system that wasn’t even created to accommodate it.

> jisoo at the cartier maison opening partypic.twitter.com/lJbxloselI
> [https://t.co/lJbxloselI]
> 
> — ☕️ (@jichusworld) December 10, 2022
> [https://twitter.com/jichusworld/status/1601554704256839681?ref_src=twsrc%5Etfw]



BTS winning at the People’s Choice Awards despite announcing their hiatus and
BLACKPINK’s Jisoo leaving behind Grammy-winning artists such as Ariana Grande
and Billie Eilish in campaign rankings, all are testaments of the K-pop fever.


BLACKPINK JISOO WINS THE RACE OF CAMPAIGNS

The past few years saw the shift of mainstream music from being entirely
controlled by western artists to more diverse artists. As the K-pop fandom grew
globally, people in the US, UK, and other western countries got their own taste
of culture shock when they were acquainted with K-pop fans.

> Jisoo was wearing Dior during her solo stage and Cartier during the encore,
> that is on global ambassador
> 
> — 꽃 (@jisoosfilm) December 11, 2022
> [https://twitter.com/jisoosfilm/status/1602052594809327616?ref_src=twsrc%5Etfw]



From watching fans buy stars for their idols to making stadiums and any props in
their photos selling out in a matter of minutes, to say that the world was
shocked would be an understatement.

> Jisoo's influence on Dior Paris fashion show is crazy, Knetz react
> https://t.co/hqqIvYIu4X [https://t.co/hqqIvYIu4X] pic.twitter.com/nG5WuE2gT1
> [https://t.co/nG5WuE2gT1]
> 
> — Pannkpop (@pannkpop) September 30, 2021
> [https://twitter.com/pannkpop/status/1443518986121986052?ref_src=twsrc%5Etfw]



However, it came as no surprise that the Cartier campaign led by Blackpink’s
Jisoo was the second most influential this year.

ALSO READ: Famous Blinks Alert: Are Will Smith and Harry Styles Fans of the
Biggest Korean Girl Group, BLACKPINK?
[https://netflixjunkie.com/netflix-news-famous-blinks-alert-are-will-smith-and-harry-styles-fans-of-the-biggest-korean-girl-group-blackpink/]

While BLACKPINK is one of the most popular K-pop girl groups with most of their
music videos hitting the most-watched title on YouTube, its eldest member Jisoo
has a separate fanbase. Furthermore, the singer is known as a Global icon, and
the recent campaign rankings prove why.

> JISOO just casually flexing her Cartier jewelry 😍🫠
> pic.twitter.com/frJyrJ0Y69 [https://t.co/frJyrJ0Y69]
> 
> — js1 (@SooyasSystem) December 6, 2022
> [https://twitter.com/SooyasSystem/status/1600089411382702080?ref_src=twsrc%5Etfw]




FROM K-POP ICON TO ‘GLOBAL ICON’

The 26-year-old singer has people falling for her left and right through her
charms and talent. At the Paris Fashion Week Spring/ Summer which was attended
by fashion Moghuls from round the world, Jisoo has named the most influential
celebrity with a media value of $22.4 Million EMV and a 7% engagement rate as
analyzed by SponsorUnited [https://sponsorunited.com/].

> JISOO not having the most campaign was never a drag bc her impact to the
> brands she endorses speaks volume. The receipts just keep piling up.
> 
> Global icon indeed.
> 
> Jisoo x Cartier Jisoo x Dior pic.twitter.com/gPwvQx71AF
> [https://t.co/gPwvQx71AF]
> 
> — 𝙥𝙚𝙥𝙞_𝙘𝙝𝙪 (@jisoostongue) December 8, 2022
> [https://twitter.com/jisoostongue/status/1600931875848998912?ref_src=twsrc%5Etfw]



The Cartier campaign headed by Kim Jisoo garnered 55.4 Million engagements,
falling second only to Same Old Love singer Selena Gomez. The How You Like That
singer surpassed Ariana Grande, Billie Eilish, Dua Lipa, and even Rihanna.

> Oh happy tears 😅😍🥰 pic.twitter.com/K1LUyEysSI [https://t.co/K1LUyEysSI]
> 
> — JisooTurtleRabbitKim 🌹❤️ (@KimJisooIYA) May 5, 2022
> [https://twitter.com/KimJisooIYA/status/1522097728494653440?ref_src=twsrc%5Etfw]



Cartier’s decision to have Jisoo as the face of its campaign was like an emerald
on the necklace. Moreover, Cartier is not the only luxury brand that knows
Jisoo’s astronomical influence and loves her for it. The singer is also the
regional ambassador for Dior cosmetics since 2019. And as a matter of fact, yes,
the daughter of Dior’s director did shed a few tears when greeted by Jisoo’s
ethereal beauty earlier this year.

Who is your favorite BLACKPINK member? Let us know in the comments below.

Aliza Siddiqui

Comment

BLACKPINK’s Jisoo Wins the Campaign Race Surpassing Ariana Grande, Billie Eilish, Dua Lipa, and Rihanna - Netflix Junkie

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Meet Aliza Siddiqui, a Hollywood News reporter at Netflix Junkie. Her love affair with Hollywood began with Anne Hathaway and The Princess Diaries, but it was the thrilling climax of Don’t Look Up that cemented her infatuation with the industry and its filmmaking. Aliza's journey into entertainment reporting began with her time at Otakukart, where she wrote over a thousand articles. Her writing style is cheeky and engaging, as seen in her report "Somewhat Alarmed," where she narrates Jimmy Kimmel's hilarious story of how Jason Bateman tricked him into gecko-sitting. Aliza's ultimate dream is to study and critique films that capture her imagination and the attention of movie-goers worldwide. When she is not busy binge-watching Sacha Baron Cohen movies and The Office, she loves to curl up with a weathered copy of a Khaled Hosseini or Indu Sundaresan book.

https://netflixjunkie.com/netflix-news-blackpinks-jisoo-wins-the-campaign-race-surpassing-ariana-grande-billie-eilish-dua-lipa-and-rihanna

BLACKPINK’s Jisoo Wins the Campaign Race Surpassing Ariana Grande, Billie Eilish, Dua Lipa, and Rihanna - netflix-junkie

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<p>Contrary to popular belief, the K-pop phenomenon was neither teenagers being in their feels nor was it just limited to the music industry. The past couple of years have proven that K-pop was a wave strong enough to create a place for itself in a system that wasn&#8217;t even created to accommodate it.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">jisoo at the cartier maison opening party<a href="https://t.co/lJbxloselI">pic.twitter.com/lJbxloselI</a></p>
<p>&mdash; ☕️ (@jichusworld) <a href="https://twitter.com/jichusworld/status/1601554704256839681?ref_src=twsrc%5Etfw">December 10, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>BTS winning at the People&#8217;s Choice Awards despite announcing their hiatus and BLACKPINK&#8217;s Jisoo leaving behind Grammy-winning artists such as Ariana Grande and Billie Eilish in campaign rankings, all are testaments of the K-pop fever.</p>
<h2>BLACKPINK Jisoo wins the race of campaigns</h2>
<p>The past few years saw the shift of mainstream music from being entirely controlled by western artists to more diverse artists. As the K-pop fandom grew globally, people in the US, UK, and other western countries got their own taste of culture shock when they were acquainted with K-pop fans.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Jisoo was wearing Dior during her solo stage and Cartier during the encore, that is on global ambassador</p>
<p>&mdash; 꽃 (@jisoosfilm) <a href="https://twitter.com/jisoosfilm/status/1602052594809327616?ref_src=twsrc%5Etfw">December 11, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>From watching fans buy stars for their idols to making stadiums and any props in their photos selling out in a matter of minutes, to say that the world was shocked would be an understatement.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Jisoo&#39;s influence on Dior Paris fashion show is crazy, Knetz react <a href="https://t.co/hqqIvYIu4X">https://t.co/hqqIvYIu4X</a> <a href="https://t.co/nG5WuE2gT1">pic.twitter.com/nG5WuE2gT1</a></p>
<p>&mdash; Pannkpop (@pannkpop) <a href="https://twitter.com/pannkpop/status/1443518986121986052?ref_src=twsrc%5Etfw">September 30, 2021</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>However, it came as no surprise that the Cartier campaign led by Blackpink&#8217;s Jisoo was the second most influential this year.</p>
<p><strong>ALSO READ</strong>: <a href="https://netflixjunkie.com/netflix-news-famous-blinks-alert-are-will-smith-and-harry-styles-fans-of-the-biggest-korean-girl-group-blackpink/">Famous Blinks Alert: Are Will Smith and Harry Styles Fans of the Biggest Korean Girl Group, BLACKPINK?</a></p>
<p>While BLACKPINK is one of the most popular K-pop girl groups with most of their music videos hitting the most-watched title on YouTube, its eldest member Jisoo has a separate fanbase. Furthermore, the singer is known as a Global icon, and the recent campaign rankings prove why.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">JISOO just casually flexing her Cartier jewelry 😍🫠 <a href="https://t.co/frJyrJ0Y69">pic.twitter.com/frJyrJ0Y69</a></p>
<p>&mdash; js1 (@SooyasSystem) <a href="https://twitter.com/SooyasSystem/status/1600089411382702080?ref_src=twsrc%5Etfw">December 6, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<h2>From K-pop icon to &#8216;Global Icon&#8217;</h2>
<p>The 26-year-old singer has people falling for her left and right through her charms and talent. At the Paris Fashion Week Spring/ Summer which was attended by fashion Moghuls from round the world, Jisoo has named the most influential celebrity with a media value of $22.4 Million EMV and a 7% engagement rate as analyzed by <a href="https://sponsorunited.com/" target="_blank" rel="noopener">SponsorUnited</a>.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">JISOO not having the most campaign was never a drag bc her impact to the brands she endorses speaks volume. The receipts just keep piling up. </p>
<p>Global icon indeed.</p>
<p>Jisoo x Cartier           Jisoo x Dior <a href="https://t.co/gPwvQx71AF">pic.twitter.com/gPwvQx71AF</a></p>
<p>&mdash; 𝙥𝙚𝙥𝙞_𝙘𝙝𝙪 (@jisoostongue) <a href="https://twitter.com/jisoostongue/status/1600931875848998912?ref_src=twsrc%5Etfw">December 8, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The Cartier campaign headed by Kim Jisoo garnered 55.4 Million engagements, falling second only to Same Old Love singer Selena Gomez. The <em>How You Like That</em> singer surpassed Ariana Grande, Billie Eilish, Dua Lipa, and even Rihanna.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Oh happy tears 😅😍🥰 <a href="https://t.co/K1LUyEysSI">pic.twitter.com/K1LUyEysSI</a></p>
<p>&mdash; JisooTurtleRabbitKim 🌹❤️ (@KimJisooIYA) <a href="https://twitter.com/KimJisooIYA/status/1522097728494653440?ref_src=twsrc%5Etfw">May 5, 2022</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Cartier&#8217;s decision to have Jisoo as the face of its campaign was like an emerald on the necklace. Moreover, Cartier is not the only luxury brand that knows Jisoo&#8217;s astronomical influence and loves her for it. The singer is also the regional ambassador for Dior cosmetics since 2019. And as a matter of fact, yes, the daughter of Dior&#8217;s director did shed a few tears when greeted by Jisoo&#8217;s ethereal beauty earlier this year.</p>
<p>Who is your favorite BLACKPINK member? Let us know in the comments below.</p>


Famous Blinks Alert: Are Will Smith and Harry Styles Fans of the Biggest Korean
Girl Group, BLACKPINK?

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Aliza Siddiqui is a Primary Editor at Netflix Junkie. Having written over 1000 articles on Tinseltown updates for NJ, she is a go-to for Hollywood updates, especially covering polarizing figures like Meghan Markle and Kanye West. She now uses her experience in entertainment coverage to maintain quality in the articles.

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BLACKPINK’s Jisoo Wins the Campaign Race Surpassing Ariana Grande, Billie Eilish, Dua Lipa, and Rihanna

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