When the big and famous brands get the face of a celebrity, it benefits both entities. Along with the brands getting publicity, the star gets fame and wealth. While Kanye West is known for his iconic music, he is also famous for his tie-ups with different brands. Despite being a rapper, Ye is also a strategic businessman.

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Celebrities invest their money majorly in something that they love. For instance, Millie Bobby Brown owns a brand of beauty products, and Noah Schnapp launched To Be Honest (TBH), a sustainability-focused snacking company. How can we forget The Proposal star, who is known to be one of the brilliant investors? Now, from the music industry, amongst others, Ye is expanding and exploring his investing strategy.

Kanye West breaks ties with GAP following a big investing step

Ye is not only a rapper but also a producer, rapper, fashion designer, and entrepreneur. With a net worth of $6.6 Billion, Ye is one of the three richest self-made black people in US history. He had a partnership with The GAP that’s worth $1 billion. Ye owns 100% of Yeezy and earns $150-$200 million in yearly Yeezy royalties. But the artist asked the company to end the contract recently.

The rapper turned more towards business in recent years. There are speculations about Ye searching for small businesses, especially Black-owned footwear companies. He is searching for and exploring potential partnerships with these individual businesses to merge them with his brand of clothes and footwear.

Ye’s decision and actions towards these individual brands will spread awareness amongst them and raise the stakes as well. One of these entrepreneurs said Ye went to them because they are the vanguard of the culture. This is the last thing that any large corporation wants what the rapper just did. If according to these speculations about Kanye indeed negotiating with these brands, and it goes smoothly, it will be a massive shift for West.

West investing and merging with these underrepresented brands will create huge momentum for the fashion market. As Ye approaches merging with all the Black-owned footwear market, influencing celebrities like Dave Chappelle, Magic Johnson, and John Carlos are supporting this rebellious act by the star.

While various companies are being talked to for this big project, what is your view about this step by Ye? Share your reviews with us in the comment box.