Capitalizing on the rom-com’s revival, despite its Christmas release, Anyone but You, starring Sydney Sweeney and Glen Powell has revitalized the allure of tropical romance. Transitioning from theaters to streaming platforms, the film has garnered significant viewership, solidifying its presence in the streaming realm. While initially met with skepticism, the film's success at the box office quickly overshadowed any doubts, and now, with a vast streaming audience, Anyone but You has cemented its staying power.

Within a mere week of its Netflix debut, Sweeney and Powell's film has captivated audiences, earning itself a dedicated fan base accompanied by seals of fan-favoritism.

Sydney Sweeney and Glen Powell's film, Anyone but You, made its debut on Netflix approximately six days ago, and it has already achieved remarkable success in terms of streaming numbers. Just shy of a week since its Netflix premiere, the movie has amassed over 10.6 million views, positioning it as the second-most-watched film on the platform's current top 10 list for the week.

Having ticked all the boxes of a romantic comedy, Anyone but You had already raked in an impressive $219 million at the box office, despite its modest $25 million budget. Now, as it continues to soar in popularity within the Netflix community, the film has once again demonstrated its broad appeal. However, the key to Anyone but You's success in viewership lies in its meticulously planned promotional strategies.

“You can’t control…” – Sydney Sweeney Opens Up on Glen Powell Dating Rumors During ‘Anyone But You’ Promotions

Recently, both actors disclosed some of these promotional tactics, leaving fans astonished by the intricacy behind the film's marketing efforts.

Sydney Sweeney and Glen Powell have moved mountains with its promotion for Anyone but You. However, to successfully capitalize on the same, there was an intended shift initiated both by the audience and the movie’s crew. When the movie first made the buzz, there was an ulterior intrigue about the stars beyond their on-screen dynamic. In a recent interview with The New York Times, Powell disclosed how the actors leveraged that “narrative” to attain massive box office numbers.

Powell disclosed how his breakup with his former girlfriend during the filming had fueled the speculations about romance rumors between him and Sweeney even more that added to the conjectures. He emphasized the role of “fun and chemistry” in selling a rom-com, which they both had in abundance. On the other hand, Sweeney echoed his words, stressing the importance of maintaining communication with the audience, who were the creators of the narrative. Therefore, whether it is box office revenue or streaming statistics, it all boils down to the brilliance of promotional strategies.

Despite Crossing $200 Million Sydney Sweeney Wants a Few Things to Go Right for an ‘Anyone But You’ Sequel

What do you think of Anyone but You starring Sydney Sweeney and Glen Powell's streaming achievement within a week of its availability? Let us know in the comments below!