Amidst Ye aka Kanye West’s skyrocketing rise from the ashes of ‘Vultures’ towards ‘Bully,’ the rapper has been addressing a couture membrane with a resurgence of his fashion game side-wise. Last year, when the Atlanta native dived back into the world of music, his fashion line was not too far from revival with YZY Pods, followed by the rollout of his ‘Vultures’ merchandise. While his artistic resurgence after the hiatus has become synonymous with his couture crumbs, a Yeezy membership has been planned to satiate the fashion-forward fans.

For the fans still out of the loop, here is everything about Yeezy’s membership guide.

Ye’s love for music is known to all, but fans are similarly aware of his passion for fashion, which eventually resulted in long years of tug-of-war with the biggest fashion labels. While the rapper’s musical revival still edges fans day and night, Mr. West has curated a Yeezy membership plan that can at least fill the void of the couture hunger. His website, bully.yeezy.com, identifies itself as an “online retailer,” aiming to offer the best quality products at affordable value.

The membership allows customers to buy products ranging from accessories to essentials, “exclusively offered” to the members monthly. Although the membership for sply.yeezy.com is primarily “free” of cost, it is not accessible to users below the age of 18. Additionally, customers not eligible for this membership include members who have been “suspended” at their discretion or “removed from the Yeezy systems.” Thus, anyone who wants to apply must meet the criteria.

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As the Yeezy membership eases the fashion run for Ye’s fans, there is also exciting news for them, thanks to ‘Bully.’

Ye dropped his fresh ‘Bully’ merchandise in October after teasing the album cover on social media. The collection features two t-shirt designs—one is a short-sleeved piece with ‘BULLY’ emblazoned in front in bold, gothic font, and the second is a long-sleeve edition, utilizing the album’s artwork that shows the same entity in grills. The designs come in a monochrome palette and are available on the new bully.yeezy.com for $20.

The rapper has also launched pre-orders for the record simultaneously with the merch. Fans are free to place pre-orders for the vinyl and CD, priced the same as the t-shirts. Although the record has been treading a slippery slope with increasing concerns of its reputation aligning too close to its title, it looks like Ye is also making it count where it matters because, with his move, the anticipation can only go upwards and onwards from here.

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