When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans know the density of its fragility. But since the rapper’s latest lap of social resurgence, they have gotten a front-row seat to the revival of the high-profile chaos once again. The Atlanta native recently went on to slam the fashion house over a Google search trend, followed by a massive Yeezy restock to reclaim the spotlight following alleged attempts to outrank his fashion line. 

In the process, Ye’s Yeezy sales have amassed a fortune worth millions of dollars, giving his "Yeezy for the people" mantra a fresh edge of credibility.

Ye recently dropped a fresh footwear item on his Yeezy website called the YZY SL-01 for just $20, the second footgear offered at such a low price point after the launch of YZY pods. The new release came hot on the heels of Adidas, sweeping clean of every Yeezy mention on its website. According to Ye (via sneakernews.com), since the item’s release on January 13, he has made $2,339,096 in sales on his website from 12 AM through 11.59 PM on Monday alone.

This was followed by another round of handsome profit of $700,000+ from 12 AM to 6 AM on January 14. Though the exact number of pairs of footwear sold remains a mystery, the fact that they skyrocketed mere moments after the rapper’s scathing criticism of the German behemoth over a Google search snafu speaks to his unparalleled clout in the fashion universe. The icing on the cake is Ye’s winning formula, his "Yeezy over everything" anthem.

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Having asserted his eponymous line to be the sole survivor at the pinnacle of fashion in the time to come, the Yeezy mogul has doubled down on his claims with a triumphant win. And here is a look at the secret ingredient, his YZY SL-01 Slipper.

After Ye went on an overdrive of backlash, aiming his darts at none other than his fashion nemesis, Adidas, the rapper let his Yeezy drop to speak on his behalf. The game-changing YZY SL-01 Slipper boasts a low-cut silhouette with rippled traction featuring in full-length. Customers can opt for sizes from 2 through 16 for the YZY SPLR. The YZY SPLR is the second footwear item the rapper launched on his website since its hard launch and the release of YZY Pods.

Following severing ties with Adidas in 2022, Ye moved forward with his Yeezy website to become independent in fashion’s rat race. Even in his latest round of Adidas drama, the artist took pride in his low price point while slamming big fashion brands for ripping out customers. With millions pouring in mere days after the controversy, fans’ forecasts of a victorious solo resurgence may have been prophetic since his comeback was not only solid but also silver-lined.

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What do you think of Ye's million-dollar earnings from the Yeezy sales? Let us know in the comments below!