Ye Pumps a Whooping $52 Million to China’s Economy, Ending a 16-Year Hiatus in Style

Published 09/16/2024, 11:21 PM EDT

Taylor Swift's record-breaking Eras Tour is not the only one shaking up the economy. Other A-list artists also bring in big bucks with their rare, global concerts. Recently, Kanye West, known as Ye, proved that his influence extends beyond controversy. For once, Ye's presence generated headlines for a welcome reason- an economic boost. The windfall has left fans, locals, and officials beaming. This rare display of Ye's financial clout has thus spotlighted his transformative power of music on local economies, instead of his usual knack for dramas and disputes, for a change. 

Ye’s recent tour to China has not only satisfied the fans’ burning appetite for music but has also helped China battle deep economic concerns. 

Ye's Vultures tour racks in tourism boost worth millions

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According to Altitude News, citing the Haikou Municipal Tourism, Culture, Radio, Film and Television and Sports Bureau, Ye's Haikou concert generated an impressive revenue, with box office sales reaching 51 million yuan which approximately sums up to 7.1 million USD. Subsequently, the sales drove Haikou's tourism revenue to a staggering 373 million yuan. The same estimate a 51.9 million in US Dollars. This significant economic boost was fueled by the large influx of visitors.

The concert drew 39,727 spectators, with over 95% coming from outside the island, mainly from Guangdong, Shanghai, Zhejiang, and Beijing. Additionally, 848 spectators traveled from overseas and from Hong Kong, Macao, and Taiwan to attend Ye's highly anticipated listening session, echoing his appeal as a global superstar. 

From ”--ck Adidas” Chants to New Song Preview, Ye Brings His Best He Can to China in a Dreamy Listening Party

Having experienced the sudden boost, the country seems to be all set to host the rapper again. 

Vultures listening party 2.0 in China?

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The ‘Vultures’ rapper’s Haikou concert has been extended, with his World Tour Listening Session set to return on September 21. Fans can reunite with Ye in Haikou, continuing the carnival. However, the schedule is still subject to change due to typhoons, with official announcements forthcoming. If there is no such obstruction, Ye’s concert is expected to recreate the September 15th performance, which not only added to Ye's net worth but all filled the treasures of local Chinese businesses.

The Haikou bash drove impressive occupancy rates, with citywide accommodations averaging 83.42% and key hotels reaching 88.3%. Tourist spots welcomed a staggering number of visitors, going as high as 73,900, generating 1.3267 million yuan in operating income. Duty-free shops saw 56 million yuan in sales. Moreover, the event's economic impact exceeded 45 million yuan in accommodation turnover, further helping China tackle its economic rundown. 

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Does China Have the Best Ye Fans? The Fandom Answers the Question With a Blast

What are your thoughts on Ye's massive fuel to the Chinese economy? Let us know in the comments below. 

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Shraddha Suman

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Shraddha Das is a Content Lead and the Sub Group Head at Netflix Junkie. Captivated by the power of storytelling and the written word at a young age, which led her to pursue a career in journalism at the Esteemed KIIT School of Journalism and Mass Communication, in Orissa. She has over 1500 articles to her name.

Edited By: Itti Mahajan

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