Ye Finds Himself in Even More Trouble, as Yeezy Plummets Following His Legal Worries

Published 07/13/2024, 11:23 PM EDT

Not only on the musical front, Ye, the artist formerly known as Kanye West, has also a lot to worry about for his business profile. Following his decline in popularity after the no-show of ‘Vultures 2’, the ‘Donda’ rapper has visibly found himself confronting legal liabilities one after the other. Although his lawyer, Brian Brumfeild’s motion to withdraw had left the artist far woven in the tale of controversies amidst mounting legal troubles over trademark defeat and Yeezy’s price slash, a recent update confirms that Ye has been cornered once again as Yeezy basks in the negative glow of financial issues. 

A recent report brought attention to Ye’s fumbling business line, taking the concerns for the rapper up by a notch.

Ye’s Yeezy gets a not-so-easy update

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If being a fan of Ye is not easy, imagine being Kanye West himself. Recent updates online paint a vivid picture of the Yeezy founder's struggles to stay afloat, with the latest implying the mounting of more significant difficulties. While losing the YEWS trademark battle was a surprise setback, now reports suggesting his Yeezy line is in a steep decline amidst the face of financial grand slams, with orders being halted and a warning on the website stating they are no longer accepting online purchases, "until all existing orders are fulfilled".

Earlier this year, Yeezy products saw dramatic price cuts, reducing $200 items to just $20. Despite these efforts to make merchandise more accessible with Yeezy’s relaunch, the website has now come to a standstill with no orders being processed. Although customer complaints about delayed deliveries existed even before the price cuts, throughout all this, Ye himself seems undeterred, recently seen enjoying romantic outings with Bianca Censori.

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Meanwhile, recent reports from a reliable source also highlight the financial troubles he may face if he continues with his seemingly unconcerned demeanor.

A source foresees the inevitable fall of Ye with mounting financial setbacks

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Once a billionaire, Ye's net worth has now plummeted to less than half of its former value, and each day sees even more slipping away. According to a source speaking to The Sun, despite substantial funds still in his possession, the rapper's expenditures have spun out of control, hinting at an impending downfall he may not fully anticipate. While the source acknowledged the slim chance of him going bankrupt, they emphasized the potential consequences if he continues lavish spending amidst numerous legal challenges.

Describing the rapper as currently in a "free fall," the source noted his apparent indifference to the crumbling situation. Recent months have reportedly seen meetings with multiple publicists, lawyer dismissals, and a failure to address mounting legal issues, alongside confirmation of the collapse of his Yeezy business and a dwindling support base. Thus, it appears crucial for the rapper to regain stability soon, if he wants his Yeezy kingdom to flourish in times to come.

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What do you think about the latest reports about Ye's Yeezy business? Let us know in the comments below!

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Anushka Bhattacharya

954 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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