It's been almost 2 years since Kanye West faced a slew of challenges that shook his business empire and billionaire status. Despite the setbacks, Ye is bouncing back with a renewed vigor, tantalizing fans with snippets of his latest music and making efforts to mend broken ties with people and brands through shoutouts. His Instagram feed has become a canvas for his expressions, showcasing both his admiration and disdain, with a recent story solely dedicated to Adidas.

Ye recently gave a special nod to a Russian fashion designer, signaling a pivotal moment in his journey of resurgence and revealing his evolving tastes and preferences. Is the designer affiliated with Yeezy?

In a recent Instagram story, Kanye West shared a noteworthy update from Russian fashion designer Gosha Rubchinskiy. The post signaled a major shift for Ye's brand, as it announced its transformation into an independent creative force, moving away from its previous associations with Comme des Garçons and Rassvet. This unexpected move piqued interest, especially considering Rubchinskiy's past involvement with Yeezy as its head of design.

Known for his edgy menswear inspired by skate culture and Russian youth, Rubchinskiy's evolution into a standalone powerhouse in the fashion world has been remarkable, with collaborations spanning Burberry to Adidas. Given Rubchinskiy's history with Yeezy and his influential status in the fashion scene, Ye's decision to share the brand's update suggested a deeper connection or ongoing interest between the two creatives.

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The shout-out seemed to be just a semblance of the new image that the renowned rapper seems to be curating himself. 

In a bold stride, Kanye West, now legally dubbed as Ye, delivered a compelling plea to the music industry, demanding acknowledgment of his name transformation. Having embraced 'Ye' as his alias for years, West boldly dismissed his former identity as 'Kanye,' likening it to a shackle on his quest for personal liberation. Despite some factual inaccuracies, such as his claim of 'Ye' being the most frequently used word in the Bible, West officially cemented his name change in October 2021.

Reports emerged from TMZ indicating that Ye's chief of staff, Milo Yiannopoulos, took the reins in disseminating a letter to industry honchos, urging them to honor the rapper's chosen moniker. Yiannopoulos emphasized Ye's fervent desire for autonomy and self-determination, accentuating his global stature as comparable to presidents and popes. Highlighting the gravity of West's decision, Yiannopoulos stressed that the alteration was no trifling matter and is now etched as West's official and enduring identity.

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Did you know about this past history between Ye and the Russian designer? Share in the comments below!