While Adidas Resumes Selling Yeezy, Kanye West Drops Hints About a Possible New Product Launch

Published 06/18/2023, 11:30 AM EDT

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Ever since his return to work, Kanye West has been working in full swing on both his music and his fashion. Fans had been waiting for him to get more updates. Unfortunately, he is keeping his distance from the paparazzi. But through his fan pages, little updates would flow about his possible collaborations and developments as he restarted it from the base.

The singer did not return alone, he also brought his new wife Bianca Censori. Now that he is no longer with Adidas or any fashion brands, he is building his own Yeezy brand with her help. So far, we have seen snippets of the Yeezy 10 collection, but he might just launch something unique. Will Ye be dropping Yeezy shoes independently?

What could be expected from Kanye West on the fashion front?

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Ye loves to experiment. The ‘Famous’ singer not only does it with his products but tries different styles on himself and his wife. Even their regular outings become a favorite of the paparazzi due to the unique attires they wear, whether it’s the ‘Polzei’ t-shirt, tights, or walking out without any shoes. The last one in particular could become the next big fashion statement. When a journalist asked West about when he is dropping those shoe-like socks, Ye assured him that it could happen soon.

The Yeezy owner gained his billionaire status from the shoes that he sold, first with Nike and then with Adidas. But he has slowly stopped even wearing any shoes and goes barefoot with just the socks on these days. Knowing his influence, there is no saying when it could turn into a fashion statement.

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The rapper is going full swing with his company by purchasing headquarters, hiring staff, and mapping things out. Meanwhile, cash is also flowing through his last partnership.

Ye’s Yeezy’s are selling fast with Adidas

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The billion-dollar-plus shoes are going off the rack speedily after Adidas decided to resume selling them. He is said to be getting loyalties despite an undisclosed amount from profits being donated to charity.

He also won a $75 million case against Adidas with the court ordering to release his funds. The rapper filed it after the company froze it due to their split. Perhaps the amount will help fund his upcoming project.

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Are you excited about a possible new Yeezy launch by Ye? Share your thoughts in the comments.

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Neha Subhash

1424 articles

Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West.

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