In a time when celebs team up with big brands left and right, the sudden breakup between Kanye West and Adidas was like dropping a rock in the pond of fashion and entertainment. Recent speculation suggested that he may have shared explicit content with his ex, Kim Kardashian, and certain individuals within the Adidas organization. Ye, known for his penchant for provocative statements, intensified the tumult, keeping observers on the edge of their seats with popcorn in hand.

The recent development in their ongoing saga and the most unique one underscored the notion that when the names Ye and Adidas are uttered in the same breath, one can expect a captivating journey through the realms of high drama.

The latest twist in the Kanye West-Adidas saga

Ye has persistently voiced his discontent with Adidas, and his recent actions in Paris have elevated the discord to unprecedented heights. Exiting The Ritz hotel with his wife, Bianca Censori, Ye encountered an impassioned group of fans chanting an explicit sentiment towards Adidas. Despite concealing his expression behind a full mask, Ye tacitly endorsed the message by affixing his signature, along with the phrase “f**k Adidas,” on a vinyl copy of his acclaimed 2010 album, ‘My Beautiful Dark Twisted Fantasy’.

In the ongoing campaign against his former business partner, Ye has sharpened his critique. The rapper singled out Adidas for introducing unauthorized variations of the Yeezy brand’s 350 shoes. Venting his frustrations on Instagram, West lamented the sale of these non-approved colorways, coupled with a $250 million lawsuit from Adidas. He passionately accused the company of leveraging contractual intricacies and decades of business acumen to exploit and harm an artist. Upon revealing that Adidas had been selling the Yeezy line without compensating him, Ye found an ally in none other than Snoop Dogg.

Ye is not just pointing fingers at Yeezy’s as fake. Following his near claim of Kim Kardashian kidnapping his daughter North, Ye has yet another addition to the list of counterfeit concerns.

A new chapter in Ye’s concerns

Ye expressed discontent with the educational institution in California where his children are enrolled, renewing his call for ex-wife to relocate them. In a social media post on Thursday, the Chicago native vehemently criticized the undisclosed school. He branded it as a celebrity facade manipulated by “the system”. Ye underscored in his caption that “the system” served as a coded reference to his personal estrangement from his father, a factor he believed impacted his relationship with his own children.

This was not the inaugural instance of Ye contesting the educational milieu for his offspring. Earlier, he had voiced dissatisfaction with the school on the Vultures 1 anthem ‘Carnival’. He implied that a “semblance of learning” enshrouded his children. Despite his discontent with the prevailing academic setting, West endeavored to address the issue by establishing the Donda Academy. Nonetheless, the K-12 Christian institution faced a maelstrom of controversy and ultimately shuttered its doors in October 2022 post, his hate speech comments that dragged him off Adidas as well.

Were you aware of the latest happenings surrounding Ye and Adidas? Let us know in the comments below!