Last year, Taylor Swift shocked the world as she took over the NFL with her budding relationship with Travis Kelce. While her fans may have loved to see the pop sensation on the jumbotron, not everyone seemed to feel that way. There were quite a few fans who claimed that the 34-year-old’s appearances were stealing the spotlight away from the football stars and their plays.

However, Kelce and a few members of his inner circle did not share those feelings. The Kansas City Chiefs tight end chose to focus on how the singer’s presence tightened the bond between NFL fans and their Swiftie daughters.

Travis Kelce’s thoughts on Taylor Swift’s effect on father-daughter relationships

A while before Travis Kelce won the Super Bowl Championship in the presence of Taylor Swift, his family, and his fans, the 34-year-old athlete had opened up about the fan frenzy his girlfriend had caused at previous games. In a radio interview, he said, “It has been beautiful to see the father and daughter stories that have come about because of all this,” referring to his impromptu relationship.

He also added that he was hyper-aware of it, only because “Taylor’s in my life now.” With Swift making appearances at the NFL, she has brought in a much larger female crowd into the world of football. While some people may not like it, there is no doubt that some dads are cherishing every moment they get with their Swiftie daughters at these games.

Apart from helping fathers bond better with their pop culture kids, Swift has also helped the NFL generate more money just with her 13 appearances last season.

How much did Taylor Swift and Travis Kelce’s relationship bring in for the NFL?

While fans might have been torn over whether Taylor Swift’s appearances at Travis Kelce’s matches have been taking the spotlight away from the actual game, it was recently proved that was not the cast. Her outings seem to have been a good thing for the Kansas City Chiefs and the NFL. According to reports from the Apex Marketing Group, it was revealed that the 34-year-old had managed to generate an equivalent brand value of $331.5 million for them through radio, television, and even social media.

The new reports proved that there was a significant increase since Swift was seen at Arrowhead Stadium in September. While the couple’s relationship has resulted in financial benefits for both, it helped Kansas City Chiefs reap money and brand value along with bringing in more supporters for the team, especially Kelce.

What do you think about Travis Kelce’s thoughts on the Taylor Swift phenomenon? Let us know in the comments below.